MADISON, WI -- (Marketwired) -- 04/30/13 -- Shoutlet®, the leading independent cloud-based social marketing platform, today announced the addition of two industry veterans to its Board of Directors, Scott Bleczinski and Brent Hill. Mr. Bleczinski was the Executive Vice President of Sales (EVP) at ExactTarget, where for seven plus years he supercharged the company's revenue from $3M to $114M. He currently serves as President for Zmags, a provider of commerce-enabled digital catalogs and publications. Mr. Hill was previously a Director for Twitter's Central Region where he was responsible for media sales, and now is a partner at Origin Ventures. Mr. Hill and Mr. Bleczinski join recent addition Joe Davis, Former CEO of CoreMetrics, as the company's newest board members.
"On top of their combined 35+ years of experience, Scott and Brent bring immeasurable value to our leading, customer-centric, and industry-changing business," said Aaron Everson, President and COO of Shoutlet. "Their strategic guidance will be critical to Shoutlet's long-term vision and their contributions will continue to strengthen our position as the market leader."
At Zmags, Mr. Bleczinski is responsible for the overall strategic direction and business partnership cultivation that keeps the company a leader in its space. Previously, Mr. Bleczinski spent a significant portion of his professional career as the EVP of Sales at ExactTarget. During his tenure with the company, he played an important role in business growth, helping to lead more than 28 consecutive quarters of sales growth. He was also EVP of Sales at Compendium, VP of Sales and Marketing at Infotronics, and held key sales and client relationship roles with Sapient Corporation and Abbott Laboratories. Mr. Bleczinski is a seasoned board member, as he also serves as an advisor and investor in Buyjacker and TinderBox.
"Throughout my career, I've been a part of identifying the evolving challenges and developing market tools for digital marketers, and see the massive impact Shoutlet is making as a leading social marketing platform," said Scott Bleczinski, President of Zmags. "I'm confident that my experience building successful SaaS-based platforms will add to Shoutlet's strong needs-driven development that's made the company what is it today. I have no doubt that its momentum will continue to gain speed and I'm looking forward to being a part of -- and adding to -- that journey."
During his time at Twitter, Mr. Hill served as the Central Region Director, tasked with developing a sales organization and bringing Twitter's monetization program to market. Prior to that, Mr. Hill spent three years with Google as a team manager, leading the company's Midwest Financial Services division. He's also held leadership positions with top social and consumer companies, including FeedBurner, Classic Kids, and Interactive Corp (IAC). Mr. Hill also spent nearly 10 years at Accenture as a technology practice senior manager, leading the development of a billing customer care architecture designed for the world's leading telecom providers.
"A company rooted in developing technology that makes effort more effective and easier to manage is aligned with my overall professional philosophy," said Brent Hill, Partner of Origin Ventures. "Shoutlet is doing incredibly important and useful work for social marketers and I'm excited to be a part of its continued growth."
Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top notch analytics for easy integration with the industry's leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet's Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.
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