Moviegoers in the top 10 markets will soon be able to interact with Monster Wall video displays in select theater lobbies, via a new deal between NCM Media Networks and Monster Media.
NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology, and Monster Media, an interactive technology company and producer of digital out-of-home advertising solutions, said they have signed a multi-year exclusive agreement to bring interactive Monster Wall video displays to the lobbies of select movie theaters nationwide. The new Monster Walls will launch in 10 movie theaters in the top 10 markets.
According to the companies, these fully integrated, free- standing interactive video units enhance the movie-going experience and bring the excitement of cinema to life in a whole new way. Made up of a 10' x 8' display unit of nine 46" LCD screens, the movie theater Monster Walls are equipped with advanced DOOH interactive technologies that allow multi-touch, motion activated, kinect-style interaction, photo capturing functionality and augmented reality. In addition, the units are enabled with NFC that allows the gathering of analytics to deliver a tangible ROI. With all of these capabilities, the Monster Walls will offer limitless opportunities for advertisers to run truly outstanding on-site cinema campaigns.
NCM Media Networks said it is the top national cinema network reaching over 700 million moviegoers a year on-screen, on-site, online and on the go. In an increasingly fragmented media environment, the Monster Walls are just one more part of NCM's integrated marketing tool belt for brands.
"We like to think big at NCM, and Monster Walls are a perfect way to add huge impact to an integrated cinema program," said Cliff Marks, president of sales and marketing with NCM Media Networks. "Our research has shown that NCM moviegoers spend at least 10 minutes in our theater lobbies, so when our audiences see a brand on the big screen and can also interact with that brand in the lobby environment, it creates a unique level of engagement throughout their movie-going experience that can't be found in any other video marketing platform."
"This interactive DOOH network will break the mold of traditional in-theater advertising," said Chris Beauchamp, CEO of Monster Media. "Advertisers are looking for a new way to set themselves apart, and this network represents a new and compelling way of reaching their audiences."
National CineMedia operates NCM Media Networks, an integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology.
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