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Leap2 Raises $1.6 Million to Reinvent Mobile Search

Apr 30 2013 12:00AM

Marketwire

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KANSAS CITY, MO -- (Marketwired) -- 04/30/13 -- Search as we know it rewards advertisers instead of users -- making it ripe for innovation. But, Leap2 is creating a new search platform -- one that pulls in web content, social conversations, images and local results. This begins with Leap2's new iOS and Android apps, launching today, and will soon be followed by a web version that reimagines search. Additionally, the Kansas City-based startup has received $1.6 million from individual and institutional investors led by Dundee Venture Capital, with support from OpenAir Equity, Linseed Capital and Wichita Technology Corporation.

"By integrating images and social into search results, users gain perspective on whatever they're searching for," explained founder and CEO Mike Farmer. "We're not in the business of creating sponsored lists. We're empowering users with the information and perspective they need, while adding an element of serendipity to search that creates 'a-ha' moments."

The new mobile search applications, available for free on Google Play and the iTunes Store, provide results from a variety of sources -- tweets, photos, reviews and more. By combining the serendipity of Web surfing with the precision of search, Leap2 helps users make informed decisions faster, just what today's mobile lifestyle demands.

"In the past decade, the search experience from a user perspective hasn't evolved, other than the addition of more sponsored links cluttering results. We all use search engines daily, but none of us like digging through long lists of links to get the answer we need," explained Michael Wetta, Dundee Venture Capital's principal. "Search is ripe for innovation, and we believe Leap2 is on the right path."

The latest version of Leap2's search platform for Android and iPhone includes:

•Leap2 Live - Bring search to your home screen. •Enhanced menus and navigation. •Improved local results including maps + driving directions. •Search alerts. •Interactive search history. •Improved social and news results. •Enriched sharing tools. •Performance improvements. •Bug fixes and user experience enhancements.

Dowloand Leap2 today for your Android phone or iPhone at Google Play, the iTunes Store and Leap2.com.

About Leap2
Based in Kansas City, MO, Leap2 is a search platform provider. Leap2's solution provides users with faster and more accurate answers to search queries by adding real-time social and local context. Leap2's platform gives search results from a multitude of sources -- tweets, photos, reviews and more. By combining the serendipity of Web surfing with the precision of search, it equips users to make an informed decision fast, just what today's mobile lifestyle demands.



Contact:
Heather Whaling
heather@gebencomm.com
614-364-2888





Source: Marketwire


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