TORONTO, ONTARIO -- (Marketwired) -- 04/30/13 -- Trade and market development are fundamental elements of the Canadian economy, and the Harper Government is helping Canadian exporters create new opportunities and extended market access. Today in Toronto, Pierre Lemieux, Parliamentary Secretary (PS) to the Minister of Agriculture, joined other dignitaries in officially opening the 10th edition of Salon International de l'Alimentation (SIAL) Canada, one of the largest international food and beverage trade events in North America.
"Our exporters take every occasion to promote the exceptional and innovative quality of Canada's agri-food products," said PS Lemieux. "Our government remains focused on the economy and is, therefore, working hard to open new markets and expand access for the agri-food industry. Events like this help drive exports, leading to more jobs and increased prosperity for Canada."
SIAL provides an unparalleled opportunity to showcase the wide range of healthy and high-quality foods offered by Canadian food processors to international clients. It also serves as a gateway to agri-business in North America. Exporters will meet face to face with Canadian trade commissioners posted abroad and forge international buyer relationships that foster positive two-way relations.
Morocco is the Country of Honour at this year's world-class event. Last April, Agriculture Minister Gerry Ritz attended SIAM, a major Moroccan tradeshow, where Canada was designated the Country of Honour. Morocco has always been a valued trading partner for Canada with trade valued at $516.6 million in 2012, of which agriculture accounts for almost two-thirds.
This year, SIAL will draw over 700 exhibitors and 14,000 professional visitors from 61 countries making it a platform for Canadian agri-business and international trade. SIAL Canada is taking place at the Direct Energy Centre through May 2. For more information please visit www.sialcanada.com.
Under Growing Forward 2, the new AgriMarketing Program will continue to support industry-led initiatives to open, access, and sell to markets in Canada and abroad. In addition to multi-year funding for risk management programs, Growing Forward 2 includes $3 billion in strategic initiatives for innovation, competitiveness, and market development.
Agriculture and Agri-Food Canada
The Office of the Honourable Gerry Ritz
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