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Digital First Ventures Announces Real-Time Video Partnership With Tout

Apr 30 2013 12:00AM

Marketwire

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NEW YORK, NY -- (Marketwired) -- 04/30/13 -- Digital First Ventures, the venture capital arm of Digital First Media, today announced a strategic partnership with real-time video pioneer Tout (www.tout.com).

The partnership will enable all Digital First Media journalists to capture quick video news updates on their smartphones and instantly publish them online to the Company's national media network -- including The Denver Post, San Jose Mercury News, Oakland Tribune and over 70 other daily newspapers, making up the nation's second-largest newspaper group by circulation and reaching more than 61 million Americans each month.

"Tout's real-time video reporting platform gives Digital First Media the ability to show, not just tell, our audience what is happening in real-time," said John Paton, Chief Executive Officer of Digital First Media. "Our audiences want immediate news and information and our partnership with an emerging technology provider like Tout is an example of our commitment to provide just that."

The partnership also enables all Digital First Media websites to carry real-time video updates syndicated from any of the more than 200 media partners now on Tout, including The Wall Street Journal, NBC, CBS, ESPN, the WWE and numerous other major media and entertainment brands.

"We're excited to bring Tout's real-time video platform to Digital First Media," said Tout Founder/CEO Michael Downing. "Digital First's millions of loyal monthly readers will now be able to get real-time video news updates from the journalists and media outlets they love and trust across web and mobile."

"Video reporting is vital to the digital news ecosystem," said Jim Brady, Editor-in-Chief of Digital First Media. "The ability to deliver quick, accurate video reports that audiences can consume on any device, particularly mobile, is a tremendous tool for our journalists. Tout has the ability to allow Digital First Media to do just that."

Digital First Media will begin implementation of Tout's real-time video platform across the Company's network in the coming months. Digital First Media will also have access to data and analytics about its real-time video content and how its readers engage with it, as well as the ability to monetize that content by inserting targeted pre-roll video advertising.

The announcement of the multi-year deal represents significant new opportunities for Digital First Media and Tout, which launched its platform just 24-months ago as a technology spin-out from SRI International.

About Digital First Ventures
Digital First Ventures (DFV) is focused on helping entrepreneurs incubate, validate and accelerate businesses in the digital media space. As a division of Digital First Media -- which operates more than 800 media products serving 61.5 million customers each month and generates annual revenues of more than $1.4 billion -- DFV is ideally suited to accelerate value creation for seed, early and growth stage digital media companies.

About Digital First Media
Digital First Media is headquartered in New York City and jointly manages MediaNews Group and 21st Century Media. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.

About Tout
Tout is a real-time information network for up-to-the-minute video updates across news, sports, politics, entertainment, or whatever moves you. Get quick updates about the news, people, places and topics that matter to you most delivered right to your smartphone. With the free Tout Widget and Tout's more comprehensive developer tools you can also embed your own real-time video updates into your website or mobile application that increase traffic, build loyalty, and open entirely new channels for monetization.



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For more information contact:
Jonathan Cooper
Vice President Media Relations & Employee Communications
Digital First Media
jcooper@digitalfirstmedia.com
(215) 867-2022

Jason Roth
VP/Communications
Tout
jason@tout.com
(917) 371-5394





Source: Marketwire