MADISON, WI -- (Marketwired) -- 04/30/13 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced that Brian Nelson has joined the company as Vice President of Application Development. The former Angie's List Director of Product Management, who boasts more than 17 years of software development and product management experience, will be responsible for scaling the company's development team as the company continues to grow and expand its platform offerings to meet the needs of marketers worldwide.
"Brian's technical and software development skills paired with his experience building and executing an agile product development process is the perfect set of skill required to successfully manage our growth," said Aaron Everson, President and COO of Shoutlet. "His time spent deeply involved in analytics and his understanding of how to leverage that knowledge to improve business will most certainly spur Shoutlet's momentum and bring valued features to our customers."
Nelson led three business-critical departments during his six-year tenure at Angie's List -- Product Management, Software Engineering, and the Product Release Team -- focused both on the development of the offering as well as boosting member acquisition and search engine optimization. Under his leadership, Brian grew the company's world-class technology team from 15 to more than 150 people, and he participated in the preparation and execution of Angie's List's extremely successful IPO.
"Shoutlet's business is the best it's ever been and it's thrilling to come on board as it prepares for an up-swing in customer adoption, market leadership, and global expansion," said Nelson. "I look forward to leveraging my experience at scaling developmental needs and processes to help drive continued growth, and ultimately, customer success."
Prior to Angie's List, Brian worked in product development for Baker Hill, which was acquired by Experian in 2005, where he went on to lead the strategic and tactical product development of Experian's Bank2Corporate Lending products.
Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry's leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet's Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.
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