NASHVILLE, TN and BOSTON, MA -- (Marketwired) -- 04/03/13 -- Moontoast, an innovative Social Rich Media advertising platform leader, announced today a new collaboration with BLiNQ Media, a global leader of Social Engagement Advertising(SM) solutions for agencies and brands. Together, Moontoast and BLiNQ help brands and agencies maximize proven social advertising ROI by providing Social Rich Media solutions coupled with real-time targeted advertising capabilities delivered directly in News Feed. This new alliance will pave the way for ease of social campaign planning, execution, measurement and ROI optimization.
Since 2008, BLiNQ has managed campaigns for more than 600 of the world's largest advertisers. BLiNQ's Managed Service offering, powered by the company's proprietary BAM(SM)2.0 platform, delivers quality brand engagement at scale by driving rapid, measurable results with unparalleled audience insights. As Facebook Preferred Marketing Developers, both Moontoast and BLiNQ are committed to ensuring their clients can fully tap into and benefit from scalable, high-performance Social Rich Media advertising on Facebook.
"Collaborating with Moontoast to deliver robust social media ads will create exciting new opportunities to achieve new levels of performance and ROI for our customers," said Andrew Wheeler, EVP, Strategic Partnerships & Account Services, BLiNQ Media. "Our joint capabilities will enable compelling, best-of-breed social rich media advertising solutions for marketers that will help them create and grow meaningful relationships with their fans."
"We couldn't be happier to be working with BLiNQ Media, a proven leader who shares our vision for bringing rich and highly engaging experiences to social advertising," said Moontoast CEO Blair Heavey. "Together, we will continue to help the world's top brands and agencies navigate all facets of social advertising and manage campaigns that deliver unprecedented social ROI, again and again."
Moontoast's Social Rich Media Ad Platform, recently recognized with a Facebook PMD Innovation Award, is one of the first platforms to enable brands to display Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within Facebook News Feed, in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey -- insights that help marketers understand and engage with their audience effectively.
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