SANTA BARBARA, CA -- (Marketwired) -- 04/29/13 -- StreamTrack, Inc. (OTCQB: STTK) announced today that it has entered into an alliance with PPTV, China Mobile Entertainment Holdings, LTD and One World Media Group as part of an historic alliance to bring Internet Radio to Asia including China.
Jingyu Qiu, General Manager of PPTV International, stated, "PPTV is the world's leading OTT TV platform that provides online content in a real-time social environment to over 300 million unique users in China and around the globe. This is an unprecedented opportunity for us to deliver music to China as well as all the markets we serve globally. We have had tremendous success with our TV channels and feel that One World Media's network of Radio Stations and StreamTrack's unique content monetization technology will be a great addition to our family."
Under this alliance, China Mobile Entertainment facilitates securing content relationships on behalf of PPTV that will be launched from their portal, radio.pptv.com. One World Media Group will deliver the most popular International Top 40 programming format with crossover styles ranging from Latin, Caribbean, European, Asian and Middle Eastern. StreamTrack's UniversalPlayer will be the technology platform used for streaming and monetization. StreamTrack will manage all aspects of advertising sales and fulfillment to PPTV's audience. It is anticipated that the initial launch will attract more than one million PPTV users, prior to rolling out the product across the entire user base of 300MM users.
Mohamed Moretta, Senior Partner of One World Media Group added, "Our organization is excited about our partnership with PPTV whose vision aligns with our desire to unite the world through music. By tapping into their audience of over 300 million users, and utilizing StreamTrack's UniversalPlayer technology, we are creating tremendous value for the world's leading brands and advertisers. We can now provide a unique opportunity that does not exist in the current marketplace. We are looking forward to the unveiling of our radio stations."
Mitch Sandler, Chief Executive Officer of China Mobile Entertainment Holdings LTD, commented, "I have always recognized the opportunity to drive social engagement through audio streaming but now through our partnership with One World Media and StreamTrack, we have created a unique way to monetize that experience through the Universal language of music!"
StreamTrack's Chief Executive Officer Michael Hill added, "This is a significant opportunity for us to enter into this uncharted space provided by PPTV. This deal will expand the reach of our brand, bringing Internet radio into the rapidly growing Chinese digital marketplace. We plan on cultivating the growth and the success of this relationship by maximizing the potential of PPTV's audience coupled with our unique revenue producing model utilizing our technology."
According to PPTV (www.pptv.com), PPLive is the world's largest online video interactive entertainment media platform with the highest number of users and widest coverage. Apple, Inc. has ranked PPTV's App as the #1 most downloaded App in the video category for both 2011 and 2012 with over 100 million downloads, serving Chinese communities both in China and around the globe. The platform has over 200 live channels and currently makes available approximately 100 million video clips and 10,000 video content search records, with a library of more than 200,000 licensed films and teleplays. For more information visit http://www.pptv.com
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