NEW YORK, NY -- (Marketwired) -- 04/29/13 -- iCrossing, a global digital marketing agency, is hosting a CMO Summit for its most senior clients on May 1-3, 2013 in Scottsdale, AZ. The CMO Summit will explore how brands can use content, creative and data-driven insights to create more meaningful moments with audiences and, ultimately, build a more connected brand.
Keynoting the event will be Rayid Ghani, the Chief Data Scientist for the Obama for America 2012 campaign. Ghani will discuss how marketers can use data to connect with consumers at the right time and place to most effectively change behavior and win loyalty. Leaders from Coca-Cola, Hilton Worldwide, Forrester Research and Google will also present at the Summit.
"Today the most loved brands aren't built one campaign at a time; they are built by winning the hearts and minds of consumers, one experience -- or moment -- at a time," said Brian Powley, president, North America at iCrossing. "Brands who know how to market in the moment, and truly connect with their audiences whenever and wherever the customer prefers will be the most successful and most loved."
Summit attendees include top marketers from LG Electronics, Toyota, TD Bank, ING and Cancer Treatment Centers of America. The agenda includes brand presentations, networking and roundtable discussions led by iCrossing's C-suite executives.
"The iCrossing CMO Summit provides an exclusive forum for top brand marketers to connect with and learn from their peers," said Tari Haro, chief marketing officer, iCrossing. "This year's focus on 'Marketing in the Moment' reflects the challenge that today's CMOs face as well as the opportunity that content, creative and data-driven insights provide a connected brand."
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 900 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.
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