STAMFORD, CT -- (Marketwired) -- 04/29/13 -- Health Media Network (HMN), the fastest growing digital point-of-care media company in the U.S., has acquired Spectrum Health Network from Allderdice Media Holdings. Simultaneously, HMN has signed an exclusive national marketing and sales agreement with American Minority Health Network (AMHN) which owns and operates the African American Medical Network (AAMN) and the Spanish Language Medical Network (SLMN).
Point-of-care advertising facilitates conversations between doctors and patients at the care delivery site with an immediacy that drives specific patient actions and requests. HMN's acquisition of Spectrum Media's turnkey communications network for doctors through IP addressable networks and AMHN's video education assets and programming will produce greater awareness of the benefits of preventative healthcare practices and compliance with doctor recommendations.
"This deal allows HMN to offer advertisers and managers of DTC and OTC brands a significant increase in reach, impressions and ROI to more highly-targeted consumer audiences at a time when they are most receptive -- in the physician's waiting room," said Christopher Culver, president and CEO at HMN. "Better informed patients are more likely to follow physician suggestions and recommended dosing strategies."
Spectrum Health Network includes approximately 1,500 primary care doctors as well as, diabetes, cardiology and oncology physicians. AMHN provides video education for medical practices serving minority markets.
AMHN's president, Shaneeka James, continues with the company. She directs the company's subscription effort to build and expand the network's educational content distribution in minority medical offices throughout the U.S. "AMHN has created a viable solution to help physicians who are searching for better ways to inform patients and for advertisers searching for ad space to communicate specific products to Hispanics and African-Americans," said James.
"HMN continues to validate its commitment to being the fastest growing IP-addressable digital point-of-care company," said Culver. "We lead the industry in network diversity, offering advertisers and brand managers multi-platform opportunities to reach more consumers at the point-of-care."
About Health Media Network
Health Media Network is the fastest growing digital media company in the U.S. providing education and health content in physician waiting rooms via a platform of 25 specialty health television networks.
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