News Column

Blancspot Announces Media as a Service Platform at TechCrunch With Activity Sharing Platform for Games and Entertainment

Apr 29 2013 12:00AM

Marketwire

LogoThumbnailStay in the game! Turning media audiences into buying audiences.Tracker

SAN FRANCISCO, CA -- (Marketwired) -- 04/29/13 -- Blancspot Media announces at Tech Crunch Disrupt NY that it will launch a full suite of tools and services focused on packaging media as a service for the games and entertainment industry enabling customers to leverage a range of programing and monetization capabilities across mobile, web and television.

"Today's media landscape requires that all content creators embrace distributing in an 'omni platform' world. This creates a problem for publishers when the pace at which innovation in media distribution accelerates puts an ongoing pressure to keep up in an area that is not their core business with no end in sight. Watching the rapid innovations in media distribution led us to believe that media companies, especially game and entertainment publishers, should think of their content as a service. Moreover, the level of investment and distraction from a publisher's core introduces costs and inefficiencies into their businesses that we view as unhealthy and unnecessary," said Blancspot Founder and CEO Camille LeBlanc.

The DNA of our platform is rooted in solving for flexible solutions in both monetizing and distributing media. We offer publishers a truly scalable approach to sales and marketing by developing a platform that comprises a full suite of workflow and development tools from content ingest to distribution, syndication, rights exploitation and business rules application.

SOLVING FOR DIGITAL BRANDS: The world is screen deep with rapidly evolving consumer preferences and tastes. The biggest component to managing a brand's digital presence and therefore long-term financial growth is diversification, as exhibited by the growing number of access points to content.

The Blancspot platform effectively blends technology and content publishing with solutions integration, rights management and customer relationship channels.

Content owners can choose to use Blancspot as a full-service distribution platform which includes programing, pre-orders, downloadable content, subscriptions, persistent profiles, premium upgrades, cross platform community management and tracking, or, they can leverage the Blancspot platform ala carte by selecting more limited set of services for simple syndication and analytics.

Our media as a service solution removes the burden from the publisher to manage distribution in an ever changing market and provides a continuous path for ongoing innovation around enhancing the customer relationship to access and engagement. "Whether content is coming from games entertainment or news verticals we believe our ability to continue to innovate around how publishers can reach their consumers and monetize their content is a value add for these industries," said LeBlanc.

About Blancspot Media, LLC
Blancspot Media LLC is a privately held, privately financed company headquartered in the San Francisco Bay area. Blancspot is a technology platform for publishing, extending, monetizing and virtualizing media brands and assets. Blancspot Media launched its first application in the news vertical with the award winning Blancspot News available on iOS, in August 2010. It is now available on Android, web, mobile web and connected TV.



Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2295368


Add to Digg Bookmark with del.icio.us Add to Newsvine



Press Contact:
Blancspot Media, LLC
press@blancspot.com
917.952.7082





Source: Marketwire