Katherine A. Vargas has been named as the Obama administration's new director of Hispanic media, it was learned today. Vargas will take over for Luis Miranda, White House communications advisor on Hispanic concerns, according to Fox News Latino.
Vargas had been at the National Immigration Forum in Washington, D.C., where she was in charge of media and communications, messaging, and brand positioning.
"The administration, and Hispanics across America, will be well served by Katherine's deep understanding of the issues and commitment to justice for all," Ali Noorani, NIF executive director, said in a statement.
Vargas was also the NIF's Spanish-language spokeswoman, making numerous appearances on Univision, Telemundo and CNN en Espanol.
Previously she had served stints at the National Immigration Law Center and the Washington Office of Latin America.
Vargas immigrated to the U.S. from Colombia in 1997 and became a naturalized U.S. citizen in 2009.
The importance of reaching out to the Hispanic community was demonstrated emphatically in the 2012 presidential election when GOP nominee Mitt Romney picked up just 27 percent of the Hispanic vote. Despite that lesson, the GOP continues to take a hard line on immigration and other issues of concern to Hispanics.
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