Facebook has been trying to save face from its dismal initial public offering
last May. But the progress has come in fits and starts.
Late last year, Facebook's shares were springing back to life. Shares got up to
nearly $33 in January, the highest point since the stock peaked after the IPO,
when the shares were priced at $38. Investors liked the company's apparent
traction in mobile advertising.
Shares of the No. 1 social-networking site, though, are down 2% this year, a far
cry from the 11% gain by the less risky Standard & Poor's 500 index. Such
lackluster performance amid a powerful rally isn't what investors thought they'd
get by signing up for an emerging company. So far, Facebook hasn't given
investors any reason to think it's worth substantially more than its already
lofty valuation. Investors are paying roughly $26 a share for the company, which
earned 2 cents a share over the past 12 months. That works out to a
price-to-earnings ratio of about 1,300.
The company does have interesting prospects in mobile, including its
customization to the Android operating system. Revenue is expected to jump more
than 30% this year. Still, investors want to see more hard evidence of progress.
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News Column
Facebook Does Faceplant Despite Market Rally
April 25, 2013
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Source: Copyright USA TODAY 2013
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