Cambridge-based startup Bluetrain Mobile said today it has raised $1.53 million in seed funding led by several investors, including Polaris
Partners, Atlas Venture, Boston Seed Capital, LaunchCapital and private investors.
The company said it offers a cloud-based web marketing platform that enables professional marketers and their agencies to build mobile websites across several consumer "verticals" including education, financial services, health-care and tourism.
Bluetrain added it already has 45 customers, including the Institute of Contemporary Art, the D'Amore-McKim School of Business at Northeastern University and Just Military Loans.
"Data-driven marketers need to generate leads on any screen -- but existing solutions are complex, time-consuming and labor intensive," said Bluetrain CEO Steffan Berelowitz. "Bluetrain's technology is delivering a new generation of responsive websites that work on any screen using a platform that gives marketers unprecedented freedom to deliver targeted content to the right customers, when and where they need it most."
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