TORONTO, ONTARIO -- (Marketwired) -- 04/24/13 -- Editors Note: There are two photos associated with this press release.
The Canadian Public Relations Society (CPRS) Toronto honoured the best in the Toronto PR industry this evening at the annual Achieving Communications Excellence (ACE) Awards gala. Held at the Arcadian Court, the ceremony acknowledged and celebrated the accomplishment of PR professionals in Toronto and the GTA.
"ACE awards are given to those who have positively influenced the PR industry with exceptional communications campaigns," said Vincent Power, APR, president, CPRS Toronto. "Many outstanding submissions were received this year, and with the help of our judging panel, we were able to select the best of the best in Toronto public relations."
The ACE Awards concluded with the presentation of the two most prestigious awards: Best PR Campaign of the Year and Best Creative PR Campaign of the Year. Argyle Communications received top prize of PR Campaign of the Year for the exceptional strategic planning and execution of the 30% off Ontario Tuition campaign and the Best Creative PR Campaign of the Year was awarded to Strategic Objectives for the innovation and creativity behind the 100th birthday of Oreo celebrations.
"The ACE Award recipients are selected by a judging panel of seasoned PR professionals," said Heather Agnew, ACE Awards chair, CPRS Toronto. "Being recognized by industry peers with an ACE Award is a symbol of quality and mutual respect amongst Toronto's PR community."
The 2013 ACE Award recipients include:
Best PR Campaign
-- Argyle Communications and Free for All - 30% off Ontario Tuition
Best Creative PR Campaign
-- Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo
-- Lois Marsh Award: John Muldoon, APR-- PR Professional of the Year: Cathy Cowan, Cowan & Company Communications Inc.-- Volunteer of the Year: Heather Agnew, RBC-- CPRS Toronto Young PR Professional of the Year: Adrian Seeley, PRAXIS-- CPRS Toronto Public Relations Student of the Year: Hannah Sunderani, Centennial College
Media Relations - Budget Over $50,000
-- Strategic Objectives and Mondelez Canada - 100th Birthday of Oreo-- Argyle Communications - The Canadian Pain Summit
-- Kraft Canada and Edelman - MiO Trick Squirts-- Revera Inc. and Environics Communications - Thought Leadership - The Revera Reports-- LOFT and Edelman - LOFT Canada Launch-- Novo Nordisk Canada and GCI Group Canada - Igniting the VA Dialogue-- NATIONAL Public Relations - P.F. Chang's Canadian Launch-- NATIONAL Public Relations - Capital One Credit Education Week-- DDB Public Relations - autoTRADER.ca: The Most Cars in One Place-- Shaw Media and Edelman - The Real Housewives of Vancouver Campaign-- APEX Public Relations and George Brown College - George Brown College Waterfront Campus
-- APEX Public Relations, Morin Public Relations and Walmart Canada - Mom of the Year Award-- APEX Public Relations and Kao Canada - John Frieda Precision Foam Colour-- Environics Communications - The Talk-- Citizen Optimum / Future Shop - Future Shop Holiday 2012-- eBay and Edelman - eBay Canada 2012 Holiday program-- Kraft Canada and Edelman - Kraft Food for Families-- NATIONAL Public Relations and Direct Impact - Ford of Canada Power of Choice Campaign-- Argyle Communications and PC Financial - PC Canadian Family Finance Series