PETALUMA, CA -- (Marketwired) -- 04/22/13 -- Ken Burke, founder and executive chairman of MarketLive, the leading provider of eCommerce technology and services for high-growth merchants, will share best practices for ecommerce branding and content at Bronto Software's 2013 Summit. The retailer industry conference is being held April 22-25 in Durham, North Carolina.
Mr. Burke's presentation topic at the Summit will be how to optimize retailer branding and content strategies across multiple customer touchpoints as they shop online. Burke's talk will leverage his 18 years of ecommerce and merchandizing experience working, as chairman of MarketLive, with successful brands like Armani Exchange, Cost Plus World Market, O'Reilly Media, and hundreds of others.
"We've all heard the retail mantra 'content is king' but with shoppers now encountering brands through a variety of touchpoints like social media and mobile phone alerts, it's easy for that content to sprawl and become disjointed," said Mr. Burke. "This disjointed content represents a missed opportunity for retailers to put their best brand face forward, which will be the basis for my presentation at the Bronto Summit. They put on an excellent event every year, and I'm pleased to be part of it."
Take-aways from Burke's session, titled "Optimizing Content Strategies Across All Touchpoints," will include:
•How to avoid wasting resources on cool-looking, but ineffective, content •New paths to purchase: how blending content and shopping gives consumers news ways to discover products and connect with your brand •How to set ROI expectations for specific content, and how to measure and maintain success •How to optimize searchable content including SEO and SEM •How to deploy content across both social and mobile channels
To schedule an interview with Ken Burke before or at the conference, please contact Renee Newby at firstname.lastname@example.org.
Bronto Software is a MarketLive partner that provides cloud-based marketing platform for retailers.
Since 1995, MarketLive, Inc. has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.
The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.
For more information, visit MarketLive at www.marketlive.com.
Rocket Science PR, for MarketLive
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