News Column

According to, Technology Drives Results in ORM Industry

Apr 22 2013 12:00AM



NEW YORK, NY -- (Marketwired) -- 04/22/13 -- According to, technology is what fuels success in the online reputation management industry. The company is not just talk; since its 2009 inception, Reputation Changer has invested heavily in R&D, and that investment has paid off handsomely, with the company pioneering several breakthroughs that have subsequently become standard in the ORM profession. Now, Reputation Changer has announced the genesis of one of its most significant breakthroughs to date -- an online content management portal that provides clients with unprecedented control over their online reputation defense campaigns.

"At, technology is what drives our results and fuels our growth," comments Michael Zammuto, the company's president. "We do not innovate simply for the sake of innovation, but rather, we are constantly working to devise new ways to help our clients control their online portrayals -- which is where this new content management system comes into play."

The Reputation Changer content management system serves as a kind of portal, providing a way for individuals and brands to directly interact with Reputation Changer's team of world-class writers and journalists. Those writers and journalists work diligently to craft compelling, original written content -- content meant to enhance the client's brand, and to help the client establish a strong online presence while suppressing undesirable news stories, social media posts, or consumer reviews.

"The content management system provides clients with a streamlined approach to content approval, and it gives them more control than ever before over how they are portrayed on the Internet," remarks Zammuto. "When our writing team creates new content, that content is uploaded directly to our content management system. Clients can then log in, review the content, approve of it, make changes, or request revisions. Nothing is published until the client has approved it -- and now, the client can seamlessly work in tandem with our team of journalists."

The content portal is easily accessible for all clients, but Zammuto says it is especially useful for corporate clients, particularly those from regulated industries. "If you have legal compliance issues to contend with, you can log in, download the content, and send it directly to your attorneys or your in-house legal team, making the process smooth and organic," he offers.

The content management portal is hardly the first technological innovation Reputation Changer can boast. Access to the portal comes through the Command Center, an all-in-one hub that houses many of the company's inventions. Among them are the firm's uniquely comprehensive reputation monitoring tools, which scour corners of the Web that even Google and Bing do not reach. Access to the Command Center's monitoring tools is free even to non-Reputation Changer clients. The company also provides its corporate clients with standard-setting review moderation tools, and beyond.

"Naturally, much of our technology is proprietary, but the new content management platform serves as a good example of what our R&D team is all about," Zammuto concludes. "At the end of the day, Reputation Changer is passionate for providing people and companies with control over how they are presented on the Internet -- and our technological innovations are all designed to provide exactly that level of reputational control."

ABOUT: was launched in 2009 by a group of direct response marketing professionals, united behind a vision for providing brands and people with greater control over their online reputations. The agency stays true to that vision even today, but has expanded dramatically in recent years; it now operates multiple offices throughout the company and employs a large team of committed ORM professionals, among them SEO gurus, content marketing aces, and social media specialists. The agency is led by President Michael Zammuto, and is widely praised as the #1 firm of its kind. The agency's client list includes businesses and individuals alike, including internationally-recognized businesses, political figures, celebrities, small business start-ups, and private citizens.

Source: Marketwire

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