News Column

Winter Snow Travel Insurance: Protecting Your Winter Holiday

Apr 2 2013 12:00AM



LEEDS, UNITED KINGDOM -- (Marketwired) -- 04/02/13 -- Asda Money reveals research that has shown that more people are expected to take a winter sports holiday in 2013(1), meaning more Brits than ever will be hitting the slopes for some winter fun.

While the combination of snow, clear skies and the occasional apres ski draws UK holidaymakers to popular ski resorts in countries such as Austria, France and Switzerland time and again, safety considerations are also important when heading off to a break in the snow.

As an example a recent campaign by the Association of British Travel Agents (ABTA) encouraged skiers to ensure they are physically prepared for the demands of a winter sports holiday, after research shows that 39%(2) of winter sports fans have injured themselves at least once.

Further findings showed that the most common injuries (73%) were those that occurred as a result of a fall, with significant injuries such as leg breaks or muscle tears accounting for more than half (59%) of those incurred on the slopes(2).

With these figures in mind Asda Money looks at how securing the right travel insurance can offer you peace of mind, and allow you to fully enjoy your winter sports holiday.

Benefits of travel insurance

Travel insurance is always a good idea for any kind of holiday, including those based around winter sports activity, helping to meet the cost of medical expenses and hospital stays should you incur injuries while on your winter snow holiday.

The best travel insurance policies are the ones that provide the right level of cover for your needs within your budget. Most ski insurance policies will cover the costs of any medical treatment required, as well as things such as on-piste rescue and the cost of an air ambulance.

Ski insurance may also provide cover for items specifically linked to ski holidays, such as the loss of ski passes or reimbursement of equipment hire costs, ski lesson fees and lift passes should you suffer an injury. Some policies may allow you to claim back the cost of a ski pass should you be unable to ski due to a lack of snow.

A comprehensive package of cover may not be the cheapest when it comes to checking out price comparisons, but if you ever found yourself facing a bill for an air ambulance to take you off a mountainside you might well regret having shaved off a few pounds buying policy that does not provide an adequate level of cover.

Notes to editors

1. planning-longer-expensive-adventurous-holidays-2013-value-money- paramount.html2. ABTA research all remaining stats from this link

About Asda Travel Insurance

-- Cover from GBP 4(i)-- Unlimited medical expenses-- 20% online discount-- Kids and grandkids go free(ii)-- Single Trip or Annual Holiday Insurance-- A choice of 3 cover levels-- Worldwide or European Travel Insurance

(i) All pricing examples based on travellers being 18-36 at the time of purchase with no medical conditions. Based on an individual Value European 2 day policy bought online. Price includes 20% online discount.

(ii) Terms and conditions apply. Children are covered when they travel with their parents, grandparents or legal guardians only.

Asda Money is a trading name of Asda Financial Services Limited. Asda Financial Services Ltd is an Introducer Appointed Representative of ACE European Group Ltd. This means that Asda Travel Insurance policies are sold, administered and underwritten by ACE European Group Ltd who is Authorised and Regulated by the Financial Services Authority (FSA), reference number FRN 202803. Full details can be found on the FSA's Register by visiting or by contacting the FSA on 0845 606 1234.

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Source: Marketwire

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