SAN FRANCISCO, CA and BOSTON, MA -- (Marketwired) -- 04/02/13 -- Moontoast, an innovative Social Rich Media advertising platform leader, today announced a new collaboration with Kenshoo Social, a global social marketing platform, to enable brands and agencies to execute, manage and track in real time Social Rich Media ad campaigns directly within Facebook News Feed on both mobile and desktop. The partnership aims to dramatically improve social engagement and return on investment (ROI) of Facebook News Feed ad campaigns through use of Kenshoo's sophisticated, multi-action user engagement tracking capabilities within the Moontoast rich media ad units. With independent research firms such as BIA/Kelsey projecting social media ad spending to reach $9.2 billion by 2016, companies looking to maximize their social advertising potential can turn to trusted partners Moontoast and Kenshoo Social for help.
"Kenshoo Social is committed to keeping brands on the cutting-edge with new and innovative ways to connect with their audiences and drive deep engagement," said Sivan Metzger, general manager, Kenshoo Social. "With Moontoast's Social Rich Media solutions and Kenshoo Social's advanced tracking and optimization capabilities, advertisers can create highly targeted and interactive rich media ad campaigns that enable consumers to engage and move through the consumer journey to convert in real time and directly within Facebook News Feed for maximum social ROI."
"Working with the world's top social advertising innovators like Kenshoo Social is key to creating and executing effective social campaign's today," said Moontoast CEO Blair Heavey. "This partnership allows us to extend the reach of our Social Rich Media ad solutions, which are rewriting the rules of how brands connect with their fans along each stage of the consumer journey -- from discovery all the way to transaction and endorsement."
Moontoast's Social Rich Media Ad Platform, recently recognized with a Facebook PMD Innovation Award, is one of the first platforms to enable brands to display Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within Facebook News Feed, in both desktop and mobile environments. Moontoast ad units work in tandem with its patented Social Analytics Suite, which was built from the ground up to capture and deliver critical consumer insights along the purchase journey -- insights that help marketers understand and engage with their audience effectively.
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