News Column

Marketwired: An Evolution From Wire Service to Wired Company

Apr 2 2013 12:00AM

Marketwire

ThumbnailStu Ogawa named Marketwired's new Global EVP, Product and Technology.LogoTracker

TORONTO -- (Marketwired) -- 04/02/13 -- Today, Marketwire takes the next step in its evolution from a wire service to a wired company. Outwardly, this includes debuting a new name -- Marketwired -- and logo, as well as naming former Yahoo! vice president of business intelligence, Stu Ogawa, as the company's new Global EVP, Product and Technology.

Internally, the company has embraced "open business" by improving its people, products and processes to become an innovative social communications company offering best-in-class news distribution and reporting, and state-of-the-art social media monitoring and analytics. Powered by Sysomos, Marketwired's product suite provides decision makers with real-time data, actionable insights and the confidence to make informed decisions.

"Working with Marketwired enables clients to discover opportunities that will drive future success," explained Marketwired CEO, Michael Nowlan. "By embracing technology, we continue to transform how we work, how our clients reach their customers and how we help them do it."

Marketwired has implemented a number of significant changes over the past few years, including the acquisition of Sysomos, the most comprehensive social media monitoring and analytics platform. The Sysomos engine now powers Marketwired products, including MAP and Heartbeat. Recently, Marketwired became part of the Twitter Certified Partner Program and unveiled a new feature allowing clients to search influencers' Twitter bios. Additionally, Marketwired has focused on attracting top talent, including Ogawa, from major industry players.

As Marketwired's new Global EVP, Product and Technology, Ogawa will oversee technology and product roadmaps for the company going forward. A 25-year technology and software veteran, Ogawa will draw on his diverse experience leading large development, product and engineering teams at start-ups and multi-billion dollar enterprises. Prior to joining Marketwired, Ogawa led Yahoo!'s sales tools and analytics organization, as well as a team operating big data analytics responsible for processing 1.5 billion transactions per day. Before that, Ogawa was General Manager, Vice President, Applications at Teradata Corporation, and Chief Technology Officer of AngelPoints Inc. He earned his MBA from the Leavey School of Business at Santa Clara University, and completed the Advanced Leadership Program at Stanford Graduate School of Business.

"At Marketwired, our goal is keeping clients ahead of the curve. As the thousands of people, events and opinions influence clients' target markets, we can help turn that influence into opportunity," explained COO Jim Delaney. "That's what we call the power of influence."

The transformed brand will enhance Marketwired's news release distribution, social media monitoring tools and other services. Now, it will be even easier for Marketwired clients to create opportunity through easier access to all of the Marketwired services. Additionally, in the coming months, Marketwired will continue to steadily expand its offerings and expertise to help clients discover new opportunities that will drive future success.

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.

Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.



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Source: Marketwire