News Column

A Free Slice for Your Device at Pizza Pizza This April

Apr 2 2013 12:00AM



TORONTO, ONTARIO -- (Marketwired) -- 04/02/13 -- This Earth Month, Pizza Pizza, Canada's leading pizza company in terms of sales, delivery business and slices sold, widens the scale of its Cells for Slices campaign. Throughout the month of April, customers visiting some 365 traditional restaurant locations in Ontario, Winnipeg and Regina will be able to trade their unwanted handheld devices in exchange for a free pepperoni slice. The list of acceptable devices now includes cameras, adapters, tablets and iPods as well as mobile and smart phones. All proceeds from the recycling of these devices benefit Food Banks Canada as part of its Phones for Food program.

With frequent advancements in technology, consumers often find themselves left with many unused devices as they upgrade to the new generation of phones and devices. Many are simply unaware of the disposal process or may not want to dispose of these devices in their garbage. As well, the hazardous substances contained within some of these devices and their batteries, for example in phones, can be extremely harmful to the environment if not recycled responsibly. There are, however, safer alternatives for dealing with this waste and Pizza Pizza has committed itself to making this process as simple as visiting your neighbourhood restaurant.

"We're offering an easy way for people to dispose of their old and unwanted devices in a way that rewards our customers," said Pat Finelli, chief marketing officer for Pizza Pizza. "The Cells for Slices program contributes to a great program run by the good people at Food Banks Canada and is especially beneficial for the preservation of the environment and the individuals and families they serve."

Launched in 2004, Pizza Pizza's Cells for Slices program has collected more than 5,600 used mobile devices to date.

Pizza Pizza's commitment to the environment is deep rooted and has resulted in numerous innovations in virtually all aspects of the business. In the late 90s, Pizza Pizza worked with several municipalities to pilot programs that would add pizza boxes to recycling programs. Today, the vast majority of municipal recycling programs include pizza boxes. Pizza Pizza saved more than 1,250,000 trees over the past 12 years by using 100 per cent recycled paper from its pizza boxes. At its central distribution centre, Pizza Pizza has implemented eco-friendly processes such as re-usable totes for shipping food and supplies to franchises, re-usable packaging for sauces and the purchase of silos for storing ingredients such as flour that allows the company to save more than half a million flour bags annually. In 2009, the company moved its head office to a specially-designed, environmentally-sound office. The facility features three wind turbines and rooftop panels that help power the company's call centre and other departments and, on the whole, help to reduce the head office's electrical load by close to 15 per cent. For additional information on Pizza Pizza's environmental efforts, visit the company's media centre,

About Phones for Food

Phones for Food is an award winning mobile device recycling program launched by Food Banks Canada, the national charitable organization representing the food banking community across Canada. Since its launch in 2003, Phones for Food has generated over $750,000 and diverted approximately 500,000 wireless devices from landfills. Funds from this program support Food Banks Canada and the food banking community, to meet the short term need for food and find long term solutions to hunger. For more information, visit

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company offers a broad range of menu items that include hot and fresh pizza, gluten-free pizza, chicken wings, boneless bites, hot Italian sandwiches, pasta, shrimp and salads. The company is guided by a vision to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continuous innovation. Visit and for more information.

Torchia Communications
Kathleen Stelmach
(416) 341-9929 ext. 227

Torchia Communications
Mary Moniz
(416) 341-9929 ext. 221

Source: Marketwire

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