News Column

Chipotle Rolls Out Primo Margies for Cinco de Mayo

April 19, 2013
Margarita (file photo)
Margarita (file photo)

Chipotle Mexican Grill restaurants will start mixing up made-to-order, premium margaritas in time for Cinco De Mayo, according to National Restaurant News and other media outlets.

The margarita made of Patron Silver tequila, Triple Sec, fresh lime and lemon juices and organic agave nectar will be sold at 900 of the Denver-based chain's 1,458 restaurants beginning April 29.

They will cost $6.50 and $8.

"Many people are not aware, but we have served margaritas at Chipotle from the beginning," said Mark Crumpacker, chief marketing officer at Chipotle, in a press statement posted on the Huffington Post. "Previously, however, they were made using a margarita mix and we didn't feel they were as delicious as they could be. Our new margarita recipe eliminates the mix in favor of a few simple ingredients. The new margarita tastes much better and is a really terrific addition to our menu."


(c)2013 the Dayton Daily News (Dayton, Ohio)

Distributed by MCT Information Services

Source: Copyright Dayton Daily News (OH) 2013

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