News Column

Ad Clicks Mean Bucks for Google

April 19, 2013
google and cash

Search engine company Google reported Thursday a 16-per-cent increase in net profit for the quarter ending in March, citing a 20-per-cent increase in the total number of clicks on advertisements that appear on web searches.

First-quarter profit, excluding some items, was 11.58 dollars a share, Google said. Net income increased to 3.35 billion dollars.

Google revenues on a consolidated basis were 13.97 billion dollars, an increase of 31 per cent over first quarter last year.

Although the average amount advertisers paid each time a user clicks on a promotion decreased 4 per cent, the total number of clicks advanced 20 per cent. That followed a 24-per-cent gain in the fourth quarter.

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Source: Copyright 2013 dpa Deutsche Presse-Agentur GmbH

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