The Motion Picture Association of America announced changes Tuesday
to its movie rating system, saying the group wants to better inform parents
about violence in films.
The new system, called the "Check the Box" campaign, will include a more prominent and detailed description explaining why a movie received a particular rating. One example read, "An intense scene of war violence, some images of carnage, brief strong violence."
The changes announced by MPAA CEO Christopher Dodd in Las Vegas on Tuesday come in the aftermath of explosions at the Boston Marathon and recent shooting rampages, though the former U.S. senator did not mention those directly.
The White House has called on the movie industry to help parents monitor violence in media since the grade-school shootings in Newtown, Conn., the state Dodd represented for 30 years as a Democrat until 2011. And in a sweeping proposal this year, President Barack Obama requested a stricter rating system.
The plan stated, "The entertainment and video-game industries have a responsibility to give parents tools and choices about the movies and programs their children watch and the games their children play."
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