VANCOUVER, BRITISH COLUMBIA -- (Marketwired) -- 04/16/13 -- Verisante Technology, Inc. (TSX VENTURE: VRS)(OTCQX: VRSEF) (the "Company" or "Verisante"), a leader in cancer detection technology, announced that Clarion Medical Technologies Inc., the Company's exclusive distributor for Aura in Canada will be hosting an official Canadian product launch in Vancouver, B.C. for all interested dermatologists and medical professionals.
"We are excited to make Aura available to health care professionals and patients in Canada," said Dan Webb, President of Clarion. "The clinical study results have shown that the device will significantly improve diagnostic accuracy and the potential to reduce unnecessary biopsies, which will result in better outcomes for patients."
Final commercial systems of Aura have already been installed in Vancouver, Calgary, Edmonton and greater Toronto. Patients can contact these clinics directly to book an AuraScan today. Visit the Aura website at www.verisante.com/aura/patient for full contact information for the clinics.
"There is a global epidemic of skin cancer," said Dr. Jason Rivers, MD, FRCPC, clinical professor of dermatology at the University of British Columbia, regional director of the Canadian Dermatology Association's National Sun Awareness and Skin Cancer Prevention Program, and member of Verisante's Medical Advisory Board. "Education and awareness of skin cancer and routine screenings are extremely important in detecting skin cancer early, which saves both lives and healthcare costs." Dr. Rivers is co-principal investigator of the first national study on the sun protection habits of Canadians, was involved in a forum to create the UV index, and has published more than 135 articles and book chapters.
Skin cancer is the most common type of cancer and also one of the most preventable. Every year, over 80,000 cases of skin cancer are diagnosed in Canada with over 5,000 cases of melanoma. Early detection is key to saving the lives of melanoma patients because when melanoma is diagnosed and treated in the earliest stages, the survival rate is 99 per cent whereas in the late stages, the survival rate decreases to only 15 per cent. One in six Canadians will develop some form of skin cancer in their lifetime and at risk individuals are encouraged to have routine skin cancer screenings.
Aura is an objective diagnostic device that assists a medical professional to make a biopsy decision in under a second. The device can be used by any medical staff such as a trained nurse or technician under the supervision of a doctor.
The Company also announced an update of its operations, confirming that since announcing the sale of the first Aura devices on January 9, 2013, 9 units have been delivered, installed, or otherwise accounted for. In addition to the four units which were installed in clinics across Canada, a unit was installed with each of the Company's distributors in Berlin, Amsterdam and Zurich, with additional two units going to Clarion in Canada. Verisante anticipates production of 100 units of Aura in the first 12 months of manufacturing.
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