MADISON, WI -- (Marketwired) -- 04/16/13 -- Shoutlet®, the leading independent cloud-based social marketing platform, today announced that Shoutlet 6.0 received the highest score for current offering in "The Forrester Wave: Social Relationship Platforms, Q2 2013" report by Forrester Research, Inc. Shoutlet was among a select group of companies invited to participate in the report, which evaluated "The Eight Providers That Matter Most" in the Social Relationship Platform (SRP) category.
The recently published report declared "Shoutlet takes top honors for its current offering" due to its "long list of very good functionality," which ultimately positioned Shoutlet as a Strong Performer in the SRP evaluation. The report scored each product in areas such as monitoring & responding, posting & syndication, measurement & reporting, usability, oversight, archiving, and setup & training, giving the highest marks to Shoutlet's platform.
"We believe this recognition by Forrester is a testament to our product strength, developmental vision, and commitment to building the best platform on the market," said Aaron Everson, president and COO of Shoutlet. "Social marketers continually face a building list of challenges -- from execution to analytics -- and the pressure to prove market ROI to the C-suite is mounting. By combining strong, strategic one-on-one customer relationships with our powerful technology, brands using Shoutlet are better positioned to design, execute, and reap campaign returns."
As the leading SaaS-based social marketing platform, Shoutlet 6.0 gives brands and agencies the ability to easily design, manage, and analyze social campaigns executed across a wide variety of channels. With functionality to execute smarter social listening, ads, contests, and analytics, Shoutlet customers are at the forefront of some of the industry's most powerful and intelligent social marketing campaigns. Customers include Canon, Norwegian Cruise Lines, NASCAR, Zippo, and hundreds of others.
"As a strategic social marketing partner, Shoutlet has not only given us the tools, but also the insight to help us make the most of our social presence," said Marisa Scime, Director of Social Media and Public Relations at Norwegian Cruise Line. "Shoutlet's user-friendly and adaptable platform as well as their team's ability to provide innovative ideas and recommendations for creative tactics keeps us ahead of the game and helps position us for future social success."
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Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top notch analytics for easy integration with the industry's leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture and Webtrends. Shoutlet's Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns. For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.
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