General Motors posted a 3.6% increase in global vehicle sales in the
first quarter of 2013, compared to the same period last year.
The automaker sold 2.36 million vehicles in the first quarter, including an 8% increase in North America to 761,616 units and a 7% increase in its International Operations business to 992,234 units. GM's international operations includes China, where GM posted a 10% sales increase in the first quarter.
The weakness continues in Europe, where GM sales dropped 6% to 372,634 units.
But GM reported an uptick in global market share for the first quarter to 11.4% from 11.2% a year earlier.
Chevrolet sales were flat at "more than" 1.18 million, GM said in a statement, though the company technically eked out a small increase for its 10th consecutive quarter of record Chevy sales.
For Chevy, 2013 is a vital year. The brand's U.S. vehicle introductions include a new Silverado pickup truck in the second quarter and a new Impala sedan that's shipping to dealers now.
The brand got a big publicity lift in January with the introduction of the new 2014 Corvette Stingray, but the Malibu mid-size sedan has slumped in the face of fierce competition and GM plans to introduced a refreshed Malibu later this year.
Now, Chevy has a new global marketing chief, Volkswagen veteran Tim Mahoney, who will shape the future of its new global advertising campaign, "Find New Roads."
(c)2013 the Detroit Free Press
Distributed by MCT Information Services
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