News Column

Geraldo Rivera to Keynote Hispanic Radio Conference

April 16, 2013

Staff Reports--HispanicBusiness.com

Geraldo Rivera

Investigative journalist Geraldo Rivera will deliver the keynote address at Radio Ink's Hispanic Radio Conference May 16-17 at the Biltmore Hotel in Miami.

Rivera will address issues facing media, and Hispanic media in particular. Rivera, of Puerto Rican heritage, is an award-winning journalist and the author of seven books. He began his career at WABC-TV in New York, gaining a reputation for investigative reporting with a series on conditions at the Willowbrook State School for the mentally ill that led to a government investigation of the institution.

He is the host of Geraldo, a nationally syndicated TV show and Fox News Channel's Geraldo at Large.

Topics of the Hispanic Radio Conference include:

- Why Hispanic Radio -- Why Now? How Targeting Hispanic Consumers Is Changing Marketing & Media
- The Economics of Immigration Reform
- Measuring Hispanic Listening: Evaluating Methodologies and Metrics

Speakers of the Hispanic Radio Conference include Angelica Balderas, vice president/director of sales for Adelante Media Group, and Jason Gueits, director of sales/Hispanic specialist for McGavren Guild Media.

To register for the Hispanic Radio Conference, click here.



Source: HispanicBusiness.com (c) 2013. All rights reserved.


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters