News Column

Geraldo Rivera to Keynote Hispanic Radio Conference

April 16, 2013


Geraldo Rivera

Investigative journalist Geraldo Rivera will deliver the keynote address at Radio Ink's Hispanic Radio Conference May 16-17 at the Biltmore Hotel in Miami.

Rivera will address issues facing media, and Hispanic media in particular. Rivera, of Puerto Rican heritage, is an award-winning journalist and the author of seven books. He began his career at WABC-TV in New York, gaining a reputation for investigative reporting with a series on conditions at the Willowbrook State School for the mentally ill that led to a government investigation of the institution.

He is the host of Geraldo, a nationally syndicated TV show and Fox News Channel's Geraldo at Large.

Topics of the Hispanic Radio Conference include:

- Why Hispanic Radio -- Why Now? How Targeting Hispanic Consumers Is Changing Marketing & Media
- The Economics of Immigration Reform
- Measuring Hispanic Listening: Evaluating Methodologies and Metrics

Speakers of the Hispanic Radio Conference include Angelica Balderas, vice president/director of sales for Adelante Media Group, and Jason Gueits, director of sales/Hispanic specialist for McGavren Guild Media.

To register for the Hispanic Radio Conference, click here.

Source: (c) 2013. All rights reserved.

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