DEERFIELD, IL -- (Marketwired) -- 04/15/13 -- Today, Sauza® Tequila, the margarita's favorite tequila, unveils the second iteration of its popular "Make It" campaign. The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight -- a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This year's campaign, "Make It With a Lifeguard," introduces women to a new hero who's ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.
THE RED-HOT ORIGINAL REFRESHED FOR 2013
The 2012 viral sensation that generated more than 10 million views and landed a spot on YouTube's 2012 Most Watched Ads list, is back for a second year. This year, Sauza® will introduce a sultry Lifeguard and a furry, golden retriever puppy, providing women with exactly what they need -- an empathetic ear paired with an ice cold margarita. The nine-month campaign will include PR and retail extensions, as well as a robust digital and social plan, a national sampling tour, customized online and mobile content and a series of online videos featuring the Sauza® Lifeguard.
Sauza® Tequila pioneered the way brands speak to women with its "Make It With a Fireman" campaign in 2012, featuring the perfect recipe for success with female consumers. With the introduction of its second iteration, Sauza® is once again proving that it knows what women want. To view the first "Make It With a Lifeguard" video, visit: www.YouTube.com/SauzaTequila.
"3 INGREDIENTS FOR THE PERFECT SAUZA®-RITA -- YOU, ME AND HOURS OF CELEBRITY GOSSIP" - Sauza® Lifeguard
The video series will also highlight the brand's latest innovation, Sauza® Sparkling Margarita, a refreshing new way to enjoy the authentic taste of a margarita with the unique addition of effervescent bubbles. Revolutionizing the tequila category this spring, Sauza® Sparkling Margarita uses a Sauza® Silver Tequila base and is available in three delicious ready-to-serve flavors, including Original (Lime), Wild Berry and Mango Peach.
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