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Leap's Muve Music Expands to South America's Largest Market

PR Newswire

SAN DIEGO, April 15, 2013 /PRNewswire/ -- Leap Wireless International, Inc. today announced that its innovative music service, Muve Music, is now being offered to customers of TIM Brazil, one of Brazil's largest mobile carriers. The announcement marks Muve Music's first international customer and serves as another milestone in the development of Muve Music which debuted in the United States on Leap's Cricket wireless service in early 2011.


"TIM is the fastest growing mobile carrier in Brazil, with more than 70 million customers. This partnership marks the first realization of a strategic company goal of licensing international carriers to use our proprietary Muve technology," said Doug Hutcheson, Leap's chief executive officer. "Like Leap, TIM is an innovator in bringing unique services to its wireless customers. TIM Music powered by Muve will deliver a next-generation digital music experience with a daily pricing structure that makes music affordable for the Brazilian consumer."

Muve Music is the next generation cloud based digital media platform that delivers a premium content experience to the masses through the carrier. Muve's end-to-end solution helps wireless carriers design, build and operate content services that meet strategic objectives while creating significant value for music consumers and artists.

Muve Music was launched on the Cricket service in the U.S. in January 2011 and now has more than 1.5 million subscribers. Through Muve Music, Cricket is delivering a differentiated and innovative wireless product where music is as universal as the voicemail and text features customers have come to expect when they buy their wireless plans. In addition, Muve Music delivers its high engagement service at lower cost and lower bandwidth than alternative streaming music services. To deliver a leading customer experience, Cricket combined affordable Android wireless plans with a leading digital music service that customers use heavily and highly value.

About LeapLeap provides innovative, high-value wireless services to a young and ethnically diverse customer base. With the value of unlimited wireless services as the foundation of its business, Leap pioneered its Cricket service. Cricket products and services are available nationwide through company-owned stores, dealers, national retailers and at Through its affordable, flat-rate service plans, Cricket offers customers a choice of unlimited voice, text, data and mobile Web services. Headquartered in San Diego, Calif., Leap is traded on the NASDAQ Global Select Market under the ticker symbol "LEAP." For more information, please visit Photo: Wireless International, Inc.

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Source: PR Newswire

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