Kmart's advertisement for its shipping service, in which customers say they will
"ship their pants," is getting mixed reviews for humor and vulgarity.
Social media users denounced the online ads as "gross" and "vulgar," since the phrase "ship their pants" is one letter away from an unrefined reference to an action unrelated to making a purchase. Others, however, credit the retail store with an edgy sense of humor, USA Today reported Monday.
The official YouTube video of the ad has been seen more than 7 million times and Kmart got what it sought, a higher visibility of its shipping service, the newspaper said.
"Great commercial. Gets your attention and makes you smile. Good job," said Norbert R. Gabby in a Facebook post.
Another review was less generous.
"If you have to stoop to shooting a commercial that isn't appropriate for my children to hear, then I think it's about time to shut your doors. The ad just seems desperate," commented Melissa Clark Edgington on Facebook.
Here's the video:
Most Popular Stories
- High-Tech Home Theaters Undergoing a Revolution
- Hollywood Bets Big Again on Summer Movies
- Supreme Court Upholds Ban on Race Decisions
- Sales of Existing Homes Slide to a 20-month Low
- Garcia Marquez Left Unpublished Manuscript
- Harley-Davidson Earnings Go Full Throttle
- Celebrate Earth Day With #GlobalSelfie
- Mark Fields Set to Take the Wheel at Ford
- China Slows Down: The Cohen Column
- California City Names First Hispanic Police Chief