Malbec, one of six grapes allowed in France's red Bordeaux wines, has garnered a name for itself as an Argentine varietal wine. The rustic, blackberry-flavored wine has become so popular that it threatens to eclipse cabernets and merlots as the fallback red of choice among wine aficionados, a feat celebrated at festivals in 60 cities around the world this month.
Some of the most highly regarded Malbecs come from Argentina's Mendoza province and the high altitude wine regions of Lujan de Cuyo and the Uco Valley. Malbec tastings and tangos will be held for the third annual Malbec World Day as well as at sponsored events in New York, Washington, D.C., Los Angeles, London, Shanghai and Sao Paolo.
Argentine wines will be the official wine sponsor for the Tribeca Film Festival in New York, and Macy's De Gustibus cooking school will prepare dishes paired with Malbec and other Argentine wines on April 18. In LA, Malbec World Day will be celebrated on April 16 at the MWD Full Circle Malbec Extravaganza, while Malbec events will be held in Washington on April 19 and Chicago on April 28.
"Wines of Argentina's 2013 efforts are focused on integrating new consumers," Alberto Arizu Jr., president of Wines of Argentina, said in a statement. "This year's Malbec World Day will establish a parallel between street art and the work of winemakers."
The art of Latin American street artist CEKIS will adorn walls in Brooklyn in homage to Malbec, according to a news release.
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