SEATTLE, WA -- (Marketwired) -- 04/10/13 -- Those long-established landline phone numbers many businesses have counted on for decades as their primary connection to customers just got an upgrade: Thanks to Zipwhip, the world's first text carrier, existing business numbers can now be used to send and receive text messages.
Zipwhip's revolutionary approach adds a second carrier -- a text carrier -- to existing business landline numbers, allowing businesses to take advantage of the increasing ubiquity of text messaging in consumer culture. The service requires businesses to make no changes to their existing number or hardware -- customers keep their current voice providers, and simply sign up for a separate cloud-based texting service at zipwhip.com, text enable their existing landline numbers and start texting from any connected device in a matter of minutes.
"Landline text messaging is a disruptive force that will transform both the wireless and wireline service provider businesses," said David Diggs, vice president of Wireless Internet Development at CTIA - The Wireless Association. "CTIA supports Zipwhip's efforts to equip landline numbers with a capability that is so prevalent and popular in the mobile world."
Most businesses have built up years of equity in their landline numbers -- their primary identities in the customer world. Now they can leverage their existing landline numbers to communicate the way their customers want to -- leading to better customer responsiveness, satisfaction and loyalty. Zipwhip's landline texting capability also means business owners don't have to rely on their personal mobile numbers and devices to be able to use texting to communicate with their customers.
"Short form communication is defining modern culture, and every phone number -- wireless or wired -- should be able to support the text medium," said John Lauer, CEO of Zipwhip. "There are more than 140 million existing landlines, and they're always on -- if the power goes out, those phones still work, and they provide superior call quality to alternatives like VoIP. Zipwhip is bridging the gap between wireless users and landline users for what is now the go-to mode of communications for billions of people."
Businesses can now use their existing landline numbers to field customer inquiries, schedule appointments, send out reminders, take orders and invite their customers to text them back -- the way the vast majority of consumers prefer to communicate.
"Why do some tools succeed while others fail? It's simple. People tend to use and recommend tools that are easy to use and avoid tools that are complex. That's why the capability of sending and receiving texts with any existing landline phone number already associated with businesses will be very compelling," said Mark Levitt, director of Business Cloud Strategies for Strategy Analytics. "Enabling texting on businesses' main phone numbers, not just on individual worker's mobile numbers, will mean greater efficiency and immediacy in communications with customers and others."
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