Streaming music pioneer Pandora is growing
strongly in the US, according to figures released by the company
The online service, which streams customized music stations to users, has surpassed 200 million registered members in the US, despite growing competition from iTunes, Spotify and a host of other smaller sites.
The company said that the new landmark represents a doubling of its user base in the last two years and that 140 million of its users access the site via mobile devices.
The company, founded in 2005, allows users to listen to music they choose for free in an advertising-based service and also offers ad-free listening for monthly or annual subscriptions.
Pandora now has users in every zipcode in the US, the company said, adding that last month it played more than 100,000 unique artists and more than 1 million unique songs.
"It is now clear that radio is changing, and that's great news for music fans and for the tens of thousands of working artists who now have a home on the air," founder and chief executive Tim Westergreen said.
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