News Column

NASA Twitter Account Wins Social Media Award

April 10, 2013
NASA

NASA is reporting its official Twitter feed, @NASA, has won a second consecutive award for the best government use of social media.

NASA accepted the prize -- which honors the best of social media across sites such as Twitter, Facebook, Tumblr, YouTube, Foursquare and others -- at the fifth annual Shorty Awards ceremony in New York Monday, NASA Jet Propulsion Laboratory in Pasadena, Calif., reported.

The Shorty Awards also recognized NASA's @MarsCuriosity account, managed by JPL.

"Our success stems from inspiring content that connects with people," David Weaver, NASA's associate administrator for communications, said. "Our story of science and innovation resonates with everyone. Social media enables us to reach people directly like never before."

NASA, which uses almost 500 social media accounts to communicate its mission to a wide range of followers, has 3.8 million followers of its @NASA Twitter account, the most in the federal government.



Source: Copyright UPI 2013