News Column

Goya, Beech-Nut Launch Baby Food With Hispanic Flavors

April 10, 2013

Rebecca Villaneda--HispanicBusiness

Goya--Beech-Nut Latino based baby food

Recognizing that Latina moms want their babies to taste authentic flavors, Beech-Nut Nutrition and Goya Foods Inc. have teamed to launch a new line of Hispanic-flavored baby foods.

The joint announcement was made this week by Beech-Nut President Jeff Boutelle and Bob Unanue, president of Goya Foods.

Goya Foods, one of the largest Hispanic-owned food companies in the U.S., was founded in 1936 by Don Prudencio Unanue and his wife, Carolina, both from Spain.

"The Beech-Nut/Goya line of baby food offers Mom the best of both worlds," Unanue said. "Hispanic moms, influenced by their abuelitas, oftentimes believe that healthy, traditional baby food can only be made at home using fresh ingredients."

The challenge, Goya found, is that modern-day moms don't have the time to cook from scratch the way their grandmothers did.

"That's where Beech-Nut/Goya comes in," Unanue said. "Our new line of baby food is the perfect union that bridges Hispanic mothers' desire for healthy, traditional baby food with their need for convenience and nutrition in today's hectic world."

Following the trend and research by the two companies, the emphasis on Latin-flavored baby food was launched.

"One-fourth of all births in America today are to Hispanics, so that any company hoping to grow their business must take their needs and tastes into account," Boutelle explained. "Because Hispanic families are also larger than non-Hispanic families, their purchase of baby food is 15 percent higher than for other demographics."

Related story:Meredith Hispanic Ventures New Food Trends Report

A Beech-Nut study revealed that two-thirds of Hispanic moms are not satisfied with the choices they presently find in baby food, and wish there were more appropriate flavors from which to choose. The new Beech-Nut/Goya brand offers them 22 specially developed Latin flavors and combinations that support a baby's oral development through the feeding cycle.

"Our research shows that Hispanic moms have been waiting for just such an offering, which combines the authentic, traditional Latin flavors Goya is famous for with Beech-Nut's nutritious, natural ingredients free of preservatives," Boutelle said. "Our products are as close as possible to homemade, and that's very important to Hispanic families."

The full line includes everything from wheat, corn, oatmeal/bananas and rice/mango cereals, to Stage 1 beef and chicken with broth, and Stage 2 jarred baby food in the following flavors: guava, mango, apple mango, banana strawberry, peach mango, squash, banana pear, apple guava, banana peach, carrots and peas, carrots corn, pear guava, and a vegetable medley with sweet potato, carrots and squash.

In the Stage 2 1/2 category with increased texture, the offerings are banana/apple/plum, pear/apricot and rice pudding with raisins.

Beech-Nut is a family-owned food company headquartered in Lenzburg, Switzerland.

The new Beech-Nut/Goya line is expected to be available in stores throughout the country by the end of June.

Source: (c) 2013. All rights reserved.

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