News Column

SEO Audits Vital in Online Marketing Efforts, Offers Insight

Apr 1 2013 12:00AM



PHOENIX, AZ -- (Marketwire) -- 04/01/13 -- Although many businesses have yet to discover the value of online marketing, notes that optimizing online presence will determine the vitality of any company in a few short years. As many companies have enlisted the help of advertising and marketing firms to maximize online presence, continues to offer digital training services that allow small business owners to not only learn the basics of online marketing, but also understand how to apply strategies to become a leader in e-commerce. As such, this company notes that many small businesses must learn the principles of search engine optimization -- also known as SEO.

According to, SEO strategies continue to evolve, which is why it is essential for business owners to "jump on the bandwagon" and revisit online content. In a recent press statement, explains, "Search engine optimization requires businesses to look at content and create web-based material so that certain keywords draw the attention of leading search engine. This means, that with a little ingenuity and dedication, business owners can optimize their online presence when consumers are searching for key terms through popular search engines."

While many companies may already have online content, a recent article from Entrepreneur suggests that many businesses may want to conduct an "SEO audit." The article explains, "If a business website isn't properly optimized for search, it's most likely missing out on a significant amount of traffic from the search engines, including from potential customers." Sharing a similar sentiment, notes that the fixes may be simple, but those in charge of online marketing efforts must be current on standard SEO practices to know what to look for when auditing a business' online content.

For example, Entrepreneur suggests checking for broken links, a home page's speed and how other competitors fare in relevant searches. While it may be easy to review existing content and alter it for SEO purposes, believes that it may also require businesses to become more invested in the online space.

"It is essential for business owners to not only understand the importance of online marketing efforts, such as search engine optimization, but to also know how to create fresh and compelling content that will make an impact on SEO performance. Our digital training service can help business owners learn the principles of online marketing at their own pace, allowing them to revisit e-commerce with a fresh perspective," concludes in its press statement.


Geared toward small business owners, is a digital training service that provides continuing education for those looking to improve their company. The website features web-based training videos, tips and other tutorials that are available at a user's convenience. focuses on coursework that is mainly involved with online practices such as the basics of web design, e-commerce and social network marketing strategies.

To learn more about the company's offered curriculum, visit

Source: Marketwire

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters