News Column

Unity Presents Two Sessions at SXSW

Mar 8 2013 12:00AM



SAN FRANCISCO, CA -- (Marketwire) -- 03/08/13 -- Unity Technologies, provider of the Unity multi-platform engine and development tools, today announced it will present two sessions at the 2013 SXSW® Interactive Festival, including a presentation from CEO and co-founder David Helgason.

Scheduled March 8-12, the conference features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders, the SXSW Trade Show and an unbeatable lineup of special programs showcasing the best new digital works, video games and innovative ideas the international community has to offer.

Don't miss Unity at SXSW:

The Future of Game Democratization
Speaker: David Helgason, CEO and co-founder, Unity Technologies
Monday, March 11; 11:00-12:00 p.m.
Hyatt Regency Austin; Texas Ballroom 5-7
#sxsw #gamefuture

Helgason will provide first-hand insight into the state of game democratization today. With his mission to level the playing field for all game developers, he will discuss the current state of the democratization in the Unity game development platform, the rise of crowdsourcing, and what still needs to happen for a truly democratized game industry. He will explore the quest for AAA development for all and the part Unity 4 will play in this, as well as the work toward distribution on underutilized and emerging platforms where every game developer should have equal footing, including IPTV, set-top boxes like Roku and Ouya, and more. Finally, he will also discuss what games really mean to industries today, both those in tech and those in traditional industries, and if gamification should still be considered a dirty word.

AAA for Everyone: Deep Dive with Unity 4 Workshop
Speaker: Carl Callewaert, Unity Evangelist
Tuesday, March 12; 11:00-1:30 p.m.
AT&T Conference Center
Classroom 203
#sxsw #UnityAAA

RSVP Required

Unity 4 demonstrates the platform's AAA push that levels the playing field between the largest and the smallest studios. It enables anyone, from the most indie game designer to the biggest multinational AAA studios, to develop amazing games and effortlessly deploy to multiple platforms. This session will take an in-depth look at development with Unity 4 and the new opportunities for game development. Topics will include: Mecanim -- groundbreaking character animation technology and how to bring characters to life in a few mouse clicks with incredibly fluid and natural motion; visual fidelity and AAA rendering; Linux publishing.

About Unity Technologies
Unity Technologies is the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content. The "author once, deploy everywhere" capability ensures developers can publish to all of the most popular platforms. Unity Technologies boasts a thriving community of 1.5 million registered developers including large publishers, indie studios, students and hobbyists. Unity Technologies aggressively re-invests in its award-winning 3D development tools and democratization initiatives, such as the Asset Store digital content marketplace and Union game distribution service, in order to remain at the forefront of innovation. Unity Technologies is headquartered in San Francisco and has offices in Canada, China, Colombia, Denmark, Finland, Germany, Japan, Korea, Lithuania, Sweden, Ukraine, and the United Kingdom. For more information, visit:

Melissa Sheridan

Source: Marketwire

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