SAN FRANCISCO, CA -- (Marketwire) -- 03/07/13 -- Strategyn founder and CEO, Tony Ulwick, will be leading a two-day workshop organized by The Management Roundtable on April 11-12 in Chicago, IL. The workshop will introduce attendees to a proven innovation process, Outcome-Driven Innovation, and show how it will enable them to discover and capitalize on growth opportunities in core, new and adjacent markets. They will also be introduced to "jobs-to-be-done" theory and shown how this theory was transformed into an innovation process that has a success rate that is five-times the industry average.
Attendees will be shown how to:
•Structure their organization to foster growth and innovation •Create and expand new revenue growth •Target new markets for growth •Discover and prioritize unmet customer needs •Validate new concepts and accurately estimate market size and pricing •Define a winning value proposition and message for your market
"Your two-day workshop was one of the most productive seminars I've attended. Many so-called experts preach a theory for innovation, with little practical experience. I was encouraged by your experience with implementing the process."
John Roche, Ingersoll Rand
Transforming Corporate Innovation
April 11 - 12, 2013
About Tony Ulwick
Tony Ulwick is the founder and CEO of Strategyn, a product strategy and innovation consulting firm. His work has generated billions of dollars in revenue growth for dozens of global firms, including Microsoft, Johnson & Johnson, and Motorola.
Tony is the pioneer of the "jobs-to-be-done" theory and the creator of Outcome-Driven Innovation® (ODI), an innovation process that transforms this popular theory into a comprehensive practice. Over the 21 years he has spent developing ODI, Tony has been granted five patents, with five additional patents pending. He is the author of the best-selling book "What Customers Want."
About The Management Roundtable
The Management Roundtable (MRT) is the leading knowledge and networking resource for product developers. Practitioner-oriented and unbiased, our focus is on providing actionable information about new strategies and processes that enable speed, innovation, profitability, and overall competitive advantage.
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