TORONTO, ONTARIO -- (Marketwire) -- 03/07/13 -- Canada's reputation abroad has suffered on the issue of climate change, but individual Canadians say that there is more that they can personally do to improve the environment. Three-quarters (74 per cent) of Canadians admit that they could do more to increase their environmental action, according to a poll conducted by Environics Research Group on behalf of Bullfrog Power, Canada's 100 per cent renewable energy provider.
Introduced by Bullfrog Power today, the Bullfrog Barometer is a quarterly poll that measures Canadians' attitudes and behaviours toward the environment. The survey also reveals that only one-quarter (24 per cent) of Canadians say they do almost everything they can. A further two per cent admit they don't care about the environment.
The Barometer covers a wide range of topics from sustainable purchasing habits in the grocery aisles to who needs to take responsibility for the environment.
"Change happens when awareness leads to action. Canadians are increasingly aware that they could do more for the environment," says Jo Coombe, Vice President, Residential Service, Bullfrog Power. "It's essential to monitor the pulse of change and to identify where we need to take action to educate, encourage and evolve our efforts."
Time to step it up
Demographics often shape environmental awareness and the inaugural Bullfrog Barometer highlights key generational differences. According to the Barometer, the younger cohort (ages 18-29) is leaving environmental responsibility to older generations, despite a perception of being outspoken, environmentally-minded change makers. Specifically, still one-quarter (24 per cent) of younger Canadians say they consider the environment only occasionally.
In contrast, seven in 10 of those ages 30-44 are most likely to acknowledge they could be doing more to reduce their personal footprint, while only half (55 per cent) of 18-29-year-olds acknowledge that they could do more. One factor in this gap in generational awareness may be the presence of an even younger generation. Among parents, 68 per cent say they could be doing more for the environment, compared to 53 per cent of non-parents.
Boomers show increased concern
Positively, Baby Boomers' concern for the environment is growing. One in three (30 per cent) are much more concerned than they were 12 months ago, compared to 14 per cent of 30-44 year olds who increased their environmental concern.
"As a social enterprise advocating positive change for the environment, Bullfrog Power can play a role in assessing the attitudes and behaviours of Canadians. Tools like the Bullfrog Barometer can help us all make more informed decisions about where we need to focus our efforts," says Ed Whittingham, Executive Director, Pembina Institute. "It's no longer the next generation's problem. Canadians need to make changes to their everyday lifestyles now if we're to have a better environmental future and maintain our comfortable standard of living."
Take the grassroots approach
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