LOS ANGELES, CA -- (Marketwire) -- 03/07/13 -- AdColony, the only Instant-Play HD video ad network, today announced it surpassed one billion completed HD video views, less than 2 years after the company's launch in March 2011. AdColony hit its sixth consecutive quarter of record revenue in Q4 2012 and reported 565% revenue growth in 2012 over the previous year, further establishing the company as a leader and pioneer in the mobile video advertising market.
Spending on mobile video advertising was expected to grow an estimated 122% in 2012 over 2011, and spending on all mobile advertising in the US -- including rich media, video, search and other -- rose 180% in 2012 over the previous year.(1) (2) With AdColony's 565% revenue growth, the company's trajectory in mobile video is far outpacing an already hot and rapidly growing mobile video ad market. Based on current 2013 sales activity, the company is on pace for its seventh consecutive quarter of record revenues and a strong growth year overall.
"As a leader in mobile video, the fastest growing segment in mobile advertising, AdColony is poised for continued strong growth," said Will Kassoy, CEO AdColony. "From day one, we've aimed to be the highest quality mobile video provider in the market, and our momentum is a testament to the strength of our product, team and vision. The innovative, high performing ad placements we're seeing from our publishers and the unprecedented creative executions we're seeing from advertisers speak to the power of our technology which is fueling industry leading results for our partners."
AdColony is currently working with both Fortune 500 brands and more than half of the top grossing publishers in the App Store, selling in over 65 countries worldwide. AdColony's global reach has been supported by the addition of the most popular top grossing apps on iOS and Android and a growing portfolio of premium publishers looking to deliver the highest quality HD video consumer experience in their apps.
AdColony was first to market with its proprietary Instant-Play HD technology which eliminates load times and buffering on video ad playback, delivering crisp, clear HD video across devices regardless of connection strength. The company also was first to market with new ad units that have helped complement monetization for freemium app developers with opt-in ad units that integrate natively into the content and provide a high quality user experience.
AdColony's SDK supports a mobile economy that continues to shift away from the current standard ad units like banners, and towards mobile video. In a recent survey of top app developer clients by AdColony, two-thirds of respondents reported they find video ads to be more effective for app marketing campaigns as compared to other channels such display ads and offer walls. In addition, 50% of respondents said they expect to shift more budget to mobile video in 2013. The full results of the AdColony Customer Survey can be viewed here: goo.gl/wu8T4.
Additional internal statistics pointing to AdColony's growth and outpacing of market trends for mobile video are as follows:
•Completed Video Views (CVVs) for AdColony grew 3.5X year-over-year •AdColony's average publisher earnings per thousand views (eCPM) increased by 60% year-over-year •Click-through rate (CTR) on video ad campaigns grew by 27% year-over-year •The average session time for apps in AdColony's network is 10 minutes, pointing to "long session time" apps as being well suited for mobile video experiences
AdColony's iOS and Android SDKs are available for download now at http://adcolony.com.
Join AdColony at GDC 2013 to see the most innovative mobile video ad placements and brand campaigns in person at the GDC Smartphone and Tablet Games Summit from March 25-26 at the Moscone Center in San Francisco, CA.
AdColony is a leading mobile video advertising and publishing platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content. AdColony's proprietary Instant-Play video ad technology serves video ads instantly on the most popular apps in the world across Apple's iOS and Google's Android platforms. AdColony's reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony's app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings. AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle and New York. Learn more at www.adcolony.com and follow @adcolony
(1) eMarketer, "New Forecast: US Mobile Ad Spending Soars Past Expectations." January 2012.
(2) eMarketer, "US Mobile Ad Spending Jumps to $4 Billion." December 2012.
blast! PR on behalf of AdColony
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