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Mixpo Filmstrip Ad Unit Selected by Interactive Advertising Bureau as IAB-Endorsed Standard

Mar 7 2013 12:00AM



SEATTLE, WA -- (Marketwire) -- 03/07/13 -- Last year the IAB called upon the digital media industry to present ad unit concepts to expand video campaigns across screens and devices. Mixpo and Microsoft rose to the challenge, and were collectively recognized as a winner in the IAB Digital Video Rising Stars competition for the Video Filmstrip, which is now an IAB-endorsed standard.

The IAB Digital Video Filmstrip, created in collaboration with Microsoft, has five sliding panels designed to make it a content-rich, interactive ad canvas for storytelling that can drive engagement on any screen.

Jennifer Creegan, General Manager for Display Advertising Experiences at Microsoft Advertising, states on the Microsoft blog, "We have already operationalized and begun offering PC and Mobile Filmstrip units to advertisers and have seen adoption spanning multiple verticals. Now with the Video Filmstrip, advertisers can extend what they were doing with our IAB Filmstrip for the PC and Mobile environments to video. The Video Filmstrip gives marketers the ability to extend their Filmstrip campaigns across devices, simplifying multi-screen campaigns and making it easier for brand advertisers to launch and scale their digital campaigns."

Mixpo is also proud to be recognized as a winning contributor for the Ad Control Bar format, which sits above the player controls and provides an elegant interface that allows viewers to engage in multiple ways. To learn more about the competition and both of the ad formats please visit Mixpo's blog.

"We are proud to be recognized by the industry for inspiring unique interactive campaigns that scale across the digital video ecosystem," said Anupam Gupta, CEO of Mixpo. "Mixpo is continually striving to develop innovative premium ad solutions for brands and publishers, so we are honored to be recognized by the IAB as a creative leader in the industry."

Mixpo's platform enables easy creation of all five of the IAB Rising Star Videos announced.

About Mixpo

Mixpo is a cloud-based video marketing and analytics platform. We help media companies efficiently build differentiated cross-screen video ad products that command a premium. We also help brand marketers leverage any form or source of video content to maximize brand impact across screens and gain meaningful consumer insights. Mixpo's platform delivers the broadest and deepest array of video engagement reports available so that clients can readily plan and use online video with informed confidence. In 2013, we were selected by Forbes as one of America's Most Promising Companies.

Mixpo, Inc. was founded in 2007 and is headquartered in Seattle with offices in New York, Boston, and Victoria BC.

Media Contact:
Hollis Guerra
Blast PR for Mixpo
(805) 403-0507
Email Contact

Source: Marketwire

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