Facebook just ended a press conference to reveal a more dynamic News Feed for its users.
Facebook CEO Mark Zuckerberg said he wants to give the world "the best personalized newspaper that we can."
Zuckerberg wants Facebook users' News Feed to be more about the individual's interests. The intent of the Feed is to "reduce clutter and focus more on stories from the people you care about," according to Facebook. "We've completely rebuilt each story to be much more vibrant and colorful and highlight the content that your friends are sharing. Photos, news articles, maps and events all look brighter and more beautiful."
"Rich stories, visual and engaging, your choice of feeds and mobile consistency," Zuckerberg said, according to USA Today.
Chris Struhar, the tech lead of Facebook's News Feed, said users want "more choice and more control" over the content on their home page.
Founded in 2004, Facebook's mission is to make the world more open and connected. As of December 2012, Facebook has more than 1 billion monthly active users.
For a closer look at the additions to the News Feed, click here.
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