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Lavish Lines Up Southern Wine & Spirits for Distribution and Retains Estey-Hoover for Advertising and PR

Mar 7 2013 12:00AM

Marketwire

ThumbnailThe U.S. Lavish product line includes a Vodka Cocktail, Whisky & Cola Cocktail, Gin & Tonic Cocktail, 'Extreme' 21% Vodka Cocktail and the 'Lavish Bomb' herbal cocktail.LogoTracker

FULLERTON, CA -- (Marketwire) -- 03/07/13 -- Nammarico Corp., the USA importers of Lavish ready-to-drink cocktails, named Southern Wine & Spirits as their distribution partner for Nevada. Southern Wine & Spirits of America, Inc. is the largest wine and spirits distributor in the U.S. operating in 35 states, representing 1,600+ wine, spirits, beer, and beverage suppliers worldwide.

To help launch the Lavish product line in the United States, Nammarico has also retained Estey-Hoover Advertising and Public Relations of Newport Beach. "This 38-year-old agency showed us the professionalism and beverage category experience that we were looking for in a marketing organization," said Zed Nammari, President and CEO of Nammarico.

Estey-Hoover is a member of the prestigious American Association of Advertising Agencies, providing full creative campaigns, plus traditional and new media services for domestic and international companies in a wide variety of industries. According to Dan Hoover, President and CEO of Estey-Hoover, "We will be able to apply our decades of experience in the category to our new relationship with Lavish. The distinctive packaging, taste and positioning of the Lavish product is perfect for marketing."

Lavish products, made in Austria, are currently available in Europe, Asia and the Middle East and have received approval for several African countries. "Lavish cocktails are unique," says Nammari. "The mixes are flavorful and do not contain energy components, caffeine, taurine or vitamins. Our 'Black Label' vodka cocktail is based on smooth, triple distilled and triple filtered vodka."

The USA product line includes a vodka cocktail, whisky & cola cocktail, gin & tonic cocktail, "Extreme" 21% vodka cocktail and the "Lavish Bomb" herbal cocktail. Inquiries should be directed to info@nammarico.com or by calling (562) 804 9443. Visit the Lavish booth #819 at the Nightclub & Bar (NCB) show in Las Vegas, March 19-21.

About LAVISH

Lavish was created with the intent to simplify the consumption of famous alcoholic mix drinks in one simple handling while maintaining constant quality. Lavish is consumed at its best when served chilled or on the rocks. Made in Austria and imported to the USA by Nammarico Corp.

About Nammarico

20 years as a commodity trading firm with expertise in the beverage private label industry, Nammarico has assembled an expert team to grow the LAVISH brand nationally.



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Nammarico Corp.
www.drinklavishusa.com
501 W. Valencia Dr. Suite F
Fullerton, CA 92832

Dave Gyurina
Estey-Hoover Advertising & Public Relations
Dave@Estey-Hoover.com
(949)756-8501
www.estey-hoover.com





Source: Marketwire


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