The Tennessee Public Relations Alliance, formed in late 2011, has added
a new member: Hispanic Marketing Group of Nashville.
"This further extends our footprint from West Tennessee to East
Tennessee and into the state's most rapidly growing demographic group,"
said Mark McNeely, senior partner of McNeely Pigott & Fox Public
Relations of Nashville. Other charter members of the alliance are The
Carter Malone Group of Memphis and Moxley Carmichael Public Relations of
Knoxville.
"We are fortunate to count Hispanic Marketing Group as part of the
alliance. Our members represent a premier team of communications
professionals with unparalleled experience and talents," McNeely said.
"MP&F has worked with Marcela Gomez and her firm for years on several
clients, and in each case, she has been a trusted and valuable addition
to our team."
The statewide alliance was formed to provide blanket geographic coverage
for products and issues in Tennessee. Since its inception, the alliance
has worked with BlueCross BlueShield of Tennessee on communications
efforts related to the Affordable Care Act and the Tennessee Association
of Grocers & Convenience Stores to advocate for wine in retail food
stores. National organizations PhRMA and the American Academy of
Ophthalmology have also worked with the alliance to bring their messages
to Tennessee.
Hispanic Marketing Group was founded in 2002 and is a leading full-service
bilingual and bicultural marketing and communications agency in Middle
Tennessee, providing strategic counsel and services to consumer,
corporate, nonprofit and other clients. The Nashville Post has named
Hispanic Marketing Group one of "25 Emerging Companies in Nashville."
Gomez, a native of Bogota, Columbia, has worked with clients in diverse
industries, including sports, transportation, education, government,
finance and health care. She is very active in the Nashville community,
and she currently serves on the board of directors for the Tennessee
Latin American Chamber of Commerce. In 2007, she was recognized by the
Nashville Business Journal as one of the city's "30 Women of Influence."
"I look forward to working with some of Tennessee's most highly
respected agencies as a member of the alliance," said Gomez. "This
relationship gives Hispanic Marketing Group some exciting new
opportunities to reach a much wider demographic."
Gomez has worked with MP&F on clients including the Metro Nashville
Airport Authority, Nashville Electric Service, the Metropolitan Planning
Department, Tennessee State University, the Metropolitan Transit
Authority, the Nashville Area Chamber of Commerce's Partnership 2010
initiative and Job Corps.
