News Column

Fashion Good Enough to Eat

March 7, 2012

Tomohiro Osaki, Japan Times, Tokyo

The idea of edible clothing is nothing new in the sensational world of avant-garde fashion. Most famously, iconoclastic pop singer Lady Gaga grabbed headlines in 2010 when she showed up at the MTV Video Music Awards wearing a "meat dress" made of raw beef, which was of course met with a flurry of criticism from animal-rights activists. Much more palatable and aesthetically pleasing, no doubt, will be the dresses that appear at Tokyo Sweets Collection 2013, where models will strut their stuff in a variety of "sweets dresses" decorated with appetizing confectionery from the hands of nine prominent Japanese pātissiers. The lineup includes Hironobu Tsujiguchi, Koji Tsuchiya, and Toshi Yoroizuka — all of whom have renowned patisseries in Tokyo.

The idea of edible clothing is nothing new in the sensational world of avant-garde fashion. Most famously, iconoclastic pop singer Lady Gaga grabbed headlines in 2010 when she showed up at the MTV Video Music Awards wearing a "meat dress" made of raw beef, which was of course met with a flurry of criticism from animal-rights activists. Much more palatable and aesthetically pleasing, no doubt, will be the dresses that appear at Tokyo Sweets Collection 2013, where models will strut their stuff in a variety of "sweets dresses" decorated with appetizing confectionery from the hands of nine prominent Japanese pātissiers. The lineup includes Hironobu Tsujiguchi, Koji Tsuchiya, and Toshi Yoroizuka -- all of whom have renowned patisseries in Tokyo.

Top-notch stylist Aco Kondo -- known for her elegant work on women's magazines such as JJ, Classy and 25ans --has designed the dresses, and chocolates and candies make a surprising transformation into eye-catching fashion accessories.

Looking at the combination of beautiful women, delectable sweets and well-designed dresses will whet the appetite of fashionistas and foodies alike. But for true sweets lovers, nothing tops the experience of actually taking a bite out of the treats on display: The audience will be served handmade delicacies by participating pātissiers while enjoying the show.

"Tokyo Sweets Collection 2013? takes place at Prince Hotel Shinagawa, Tokyo, on March 9. Tickets cost Y 8,000. For more information, call: (03) 6661 1430, or visit www.tokyosweetscollection.com/index.html



Source: (c)2013 the Japan Times (Tokyo). Distributed by MCT Information Services.


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