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Dachis Group Kicks Off Social Business Summit Series in Austin

Mar 7 2013 12:00AM

Marketwire

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AUSTIN, TX -- (Marketwire) -- 03/07/13 -- Dachis Group, the world's leader in data-driven social marketing solutions, announced today the kickoff of the fourth annual Social Business Summit global series, taking place in Austin, Texas at the W Hotel.

Social Business Summit 2013, a global invitation-only series hosted and curated by Dachis Group and sponsored exclusively by Oracle, brings together the world's foremost brand marketers, social strategists, and social marketers to discuss the future of social marketing in real-time at day-long events around the globe.

"Our goal is for attendees to leave Social Business Summit 2013 armed with ideas to push the boundaries of data driven social marketing," said Jeffrey Dachis, Founder, CEO and Chairman of Dachis Group. "This year's focus on data-driven social marketing will provide global marketers with a platform to hone in on the power of data-driven marketing to drive the real world benefits of being a social business -- one that is connected and engaged with its customers."

Bringing together thought leaders and industry experts for a series of keynotes, speakers for the Austin Social Business Summit include Tony Hsieh from Zappos, Doug Ulman from LIVESTRONG Foundation, Estee Lauder Companies' Marisa Thalberg, John Hagel from Deloitte's Center for the Edge, Brian Solis from Altimeter Group, and more. For the current roster of global Social Business Summit 2013 speakers please visit http://socialbusinesssummit.com/speakers/.

Social Business Summit 2013 locations and dates include Shanghai on April 11th, Mumbai on May 23rd, London on June 20th, Sao Paulo on July 25th, Tokyo on August 29th, and New York on September 19th. For more information and to request an invitation, visit us at www.socialbusinesssummit.com.

About Dachis Group

Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities, and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts, and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms.

The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, US Cellular, Hewlett Packard, Nestlé, and Nokia.

Dachis Group Social Marketing Software and Solutions - Engagement@Scale

Performance Measurement
Campaign Performance Monitor - Dachis Group's Campaign Performance Monitor measures the value of social campaigns by providing detailed isolation of campaign specific engagement metrics around the content, conversation, advocates and campaign relevant social signals needed for optimizing social marketing campaign performance while they are executing.

Social Performance Monitor - Dachis Group's Social Performance Monitor is a powerful brand-based social performance benchmarking, measurement, insights, and optimization solution for measuring social marketing's impact on brand performance.

Amplification
Advocate Insight - The world's largest global brands have large numbers of passionate fans. How do you identify them and maximize their earned media value? Dachis Group's Advocate Insight offers advanced advocate identification, management, and activation capabilities.

Employee Insight - Employee advocates are an untapped resource for most of the world's brands. Dachis Group's Employee Insight offers advanced employee advocate recruitment, management, and activation capabilities including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and authentically echo and amplify a brand's social efforts.

Collaborative Insights and Reporting
All Dachis Group solutions come with collaborative insights capabilities enabling social teams, agencies, and brand management to easily collaborate on driving insights from social engagement data, and deliver out of the box gorgeous "Boss Ready" reporting with just one click.

Data-driven Social Marketing Solutions
To help brands or their agencies drive engagement at scale and social marketing success, Dachis Group offers a set of packaged, managed and custom social marketing engagement programs around the optimization of earned vs. owned vs. paid media investments, content, conversation, advocacy, community, and campaigns, and ongoing solutions for reporting, benchmarking, analysis, and insights.

Engage@Scale with Dachis Group

Social Business Index
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business performance for over 25,000 companies and over 35,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Social Business Summit Series
To provide ongoing support to customers that want to engage@scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events.

Social Business Council
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.

Social Business Journal
Dachis Group publishes a quarterly journal with in-depth coverage and analysis of the most relevant topics related to social marketing in both print and digital format.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team and to work on the most sophisticated data-driven social marketing solutions. Review job opportunities at http://www.dachisgroup.com/careers/ and contact opportunities@dachisgroup.com to introduce yourself.



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Contacts
Lara Hendrickson
Dachis Group
Email Contact
(512) 275-7825

Ken Bruno
The Morris + King Company
Email Contact
(212) 561-7459





Source: Marketwire


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