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Burger King(R) Introduces BBQ Pulled Pork Sandwiches and Sweet Potato Fries in Canada

Mar 7 2013 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwire) -- 03/07/13 -- Burger King Worldwide, Inc. (NYSE: BKW) announced today that, for the first time ever, Canadians can visit their local BURGER KING® restaurant to satisfy their craving for a BBQ Pulled Pork Sandwich and Sweet Potato Fries. The two new menu offerings, now available for a limited time at restaurants across Canada, are part of an ongoing commitment to provide Canadians with new, tasty and innovative menu choices, and giving consumers more reasons to visit BURGER KING® restaurants more often.

"Our new BBQ Pulled Pork Sandwich and Sweet Potato Fries are two feel-good menu options prepared with Canadians' demanding tastes in mind," said Alison Fletcher, Director of Marketing Canada, Burger King Worldwide, Inc. "We are committed to constantly providing our guests with new and exciting menu choices- and of course the great-tasting food they love and expect from the BURGER KING® brand."

The new BBQ Pulled Pork Sandwich is made with tender, slow cooked pulled pork dressed in bold BBQ sauce, and is topped off with fresh sliced onions and cool creamy sauce - all on a warm, toasted artisan-style bun. Customers can upgrade the french fries in any combo, including their favourite WHOPPER® sandwich, to include Sweet Potato Fries. Tropical Mango Smoothies, freshly blended to order at BURGER KING® restaurants with real fruit, are also being introduced along with the BBQ Pulled Pork Sandwich and Sweet Potato Fries.

BURGER KING® restaurants in Canada recently began rolling out a major menu expansion that began with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappes last fall. BURGER KING® restaurants across the country have also begun introducing state-of-the-art electronic menu boards across Canada to continue to provide customers with a superior in-store experience. The BURGER KING® brand is supporting the menu expansion with an ongoing national advertising campaign, including television, radio and in-store promotions.

ABOUT BURGER KING WORLDWIDE, INC.

Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in over 12,900 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.



Contacts:
Media Contact:
Pilot PMR
Amanda DiPasquale
416-462-0199 Ext. 236
amanda@pilotpmr.com





Source: Marketwire


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