DENVER, CO -- (Marketwire) -- 03/07/13 -- Barfresh Food Group, Inc. (OTCQB: BRFH) ("Barfresh Food Group" "Barfresh" or the "Company"), a manufacturer and distributor of unique ready to blend beverages, today announced that it has signed a marketing agreement with RestaurantLink (www.RestaurantLink.com) to market Barfresh Smoothie products to RestaurantLink's thousands of foodservice clients.
"RestaurantLink was established in 1995 and is well-respected in the industry. They specialize in working with regional chains and independent accounts and can quickly help broaden distribution of products such as ours," said Riccardo Delle Coste, CEO of Barfresh. "Their 20 sales professionals in addition to our own internal sales force will be instrumental in helping us achieve our planned growth as we roll out Barfresh Smoothies in the US this year. By the end of the year, we expect the RestaurantLink sales representation for Barfresh products to grow to a team of 35 individuals. As a result, we believe Barfresh can achieve our revenue targets for this year and beyond." RestaurantLink is already promoting and making Barfresh smoothie products available to their clients and reports that the response has been very positive.
Richard King, President of RestaurantLink, said: "We are very excited to offer Barfresh Smoothies to our clients. The response and feedback we are getting from the Barfresh products is extremely strong. Foodservice operators are looking for ways in which to participate in the growth of the blended beverage segment of the industry and we are very pleased to be able to offer Barfresh to them."
RestaurantLink is a national procurement and support company for foodservice operators. In the beverage category they currently provide their clients with Pepsi Cola, Dr Pepper, and CO2 equipment along with several coffee, tea and juice products.
Barfresh is also conducting several major trials of its smoothies at unnamed QSR chains and at a major casino operation. These trials are expected to result in rollouts at additional stores at these chains in the second half of this year and 2014.
About Barfresh Food Group, Inc.
Barfresh Food Group, Inc. is a manufacturer and distributor of ready to blend beverages and utilizes contract manufacturing facilities to complete the manufacturing of its "sealed pack of ingredients for an individual smoothie."
The Company sells ready to blend all natural beverages primarily to restaurant chains in the fast food and fast casual dining sector. In the future it intends to target other segments of the food service industry as well as the retail consumer market, including grocery stores and other retail outlets.
Forward-Looking Statement Notice:
This press release includes "forward-looking statements" as defined by the U.S. Securities and Exchange Commission (the "SEC"). All statements, other than statements of historical fact, included in the press release that address activities, events or developments that the Company believes or anticipates will or may occur in the future are forward-looking statements. These statements are based on certain assumptions made based on experience, expected future developments and other factors the Company believes are appropriate under the circumstances. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company and may not materialize. Investors are cautioned that any such statements are not guarantees of future performance. The contents of this release should be considered in conjunction with the warnings, risk factors and cautionary statements contained in the Company's recent filings with the SEC, including its Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Furthermore, the Company does not intend, and is not obligated, to update publicly any forward-looking statements, except as required by law.
Martin E. Janis & Company, Inc.
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