News Column

Extreme Poverty: Making Cents of it

Mar 6 2013 12:00AM



TORONTO, ONTARIO -- (Marketwire) -- 03/06/13 -- Editors Note: There is a photo associated with this press release.

Global Poverty Project's 2013 Live Below the Line campaign kicks off its Canadian launch at Toronto's Nella Cucina with Chef John Placko, Culinary Director at Modern Culinary Academy today. The campaign aims to raise awareness and funds for non-profit organizations working to end extreme poverty around the world by challenging Canadians to eat and drink for only $1.75 a day for five days. The challenge runs April 29th to May 3rd, 2013. Registration is now open at The goal has been set to have over 2,000 Canadians participate in the challenge.

Chef John Placko is hosting a cooking demonstration of sample meals that fit the $1.75 per day budget - the extreme poverty threshold which 1.4 billion people worldwide survive on for all their needs every day. Live Below the Line is also hosting a Tweet-a-thon @LBLca using #livebelowca today to introduce the challenge, share meal ideas, and engage Canadians coast-to-coast.

"Food is a crucial component of not only physical health but emotional well-being," said Chef John Placko, Culinary Director at Modern Culinary Academy. "I'm honoured to be a part of Live Below the Line's campaign, helping Canadians prepare for the upcoming challenge by sharing meal ideas, and participating in the challenge myself to raise awareness and funds."

In 2012, 15,000 people across the globe undertook the challenge, raising over $3,500,000 for critical anti-poverty initiatives around the world. Participants of this year's challenge will raise money for partner organizations supporting the campaign including Cuso International, Spread the Net, RESULTS Canada and Raising the Village.

"It's hard to understand what it's like to live in extreme poverty, unless you've actually experienced it on some level," said Erin Deviney, Canadian Campaign Manager, Live Below the Line. "While extreme poverty is a complex issue, our belief is that by engaging Canadians in the Live Below the Line challenge they will gain a glimpse into life on a $1.75 a day budget, if only for five days, and feel informed and empowered to join the movement to end extreme poverty."

Global Poverty - The Facts

-- It is estimated that 1.4 billion people worldwide currently live in extreme poverty, which in Canada equates to living on $1.75 per day for all needs-- 870 million people do not have enough to eat - more than the populations of the United States and the European Union combined-- 98 per cent of the world's undernourished people live in developing countries-- Approximately 60 per cent of the world's hungry are women-- The good news: the incidence of extreme poverty has decreased by more than 50 per cent over the past 30 years - from 52 per cent of the world's population in 1981, to 22 per cent in 2008

To register and for more information about Live Below the Line, visit Join the Live Below the Line community on Facebook (, Twitter (, #livebelowca), Pinterest (, and Instagram (

About Live Below the Line

Live Below the Line is a campaign created by the Global Poverty Project which challenges people across Canada to Live Below the Line for five days, to raise funds for and awareness of the 1.4 billion people who live below the line every day. Live Below the Line believes that to tackle extreme poverty, we must first understand it. Live Below the Line gives participants a unique glimpse into the lives of those living in extreme poverty.

The Global Poverty Project

The Global Poverty Project is an international education and campaigning organization with the vision of a world without extreme poverty. The Global Poverty Project exists to increase the number and effectiveness of people taking action to end extreme poverty. Most recently, the Global Poverty Project ran the Global Citizen Festival in Central Park in New York City, headlined by K'naan and Neil Young. This festival was attended by 50,000 people, and resulted in $1.3 billion in new funding commitments from 10 leading US based international non-governmental organisations.

To view the photo associated with this press release, please visit the following link:

High View Communications
Paula Wagner
416-322-5897 ext. 223

Source: Marketwire

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